TikTok Shop Account Manager
London (On-site)
About the Business
This is a fast-scaling consumer brand building across multiple categories, with a strong focus on digital-first growth and social commerce.
The business is investing heavily in TikTok Shop as a core revenue channel, leveraging creators and affiliates to drive high-volume, performance-led sales.
The Role
We’re hiring a TikTok Shop Account Manager to own and scale the brand’s TikTok Shop performance.
This is not a brand marketing role - it’s a commercial, revenue-driving position focused on turning creators into a consistent, scalable sales channel.
You’ll take ownership of the TikTok Shop ecosystem, managing creators, affiliates, and campaigns to drive GMV growth at pace.
What You’ll Do
- Own day-to-day performance of TikTok Shop as a revenue channel
- Build, onboard, and manage a high-volume network of creators and affiliates
- Launch and optimise always-on affiliate and creator campaigns
- Identify and scale winning products, creators, and content formats
- Brief creators with clear, conversion-focused direction (hooks, formats, CTAs)
- Track and optimise performance across GMV, CPA, ROAS
- Rapidly test content and iterate based on performance data
- Work closely with paid social and eCommerce teams to maximise conversion
Ideal Profile
- Experience managing TikTok Shop, affiliate, or creator-led commerce channels
- Proven track record of driving revenue (not just engagement) through creators
- Strong understanding of short-form, conversion-led content
- Highly commercial mindset with confidence owning GMV and performance metrics
- Comfortable operating at pace with high content and creator volume
- Organised and confident managing multiple campaigns and stakeholders
Desirable
- DTC / eCommerce background
- Experience scaling TikTok Shop or affiliate programmes
- Experience working alongside paid social teams
Why This Role?
- Direct ownership of a high-growth revenue channel
- Opportunity to scale TikTok Shop from a key channel into a major growth driver
- Fast-paced, test-and-learn environment with real commercial impact