Loyalty Manager
Location: Ealing Broadway (3 days per week)
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in how we build long-term relationships with our customers – using data, insight and personalisation to drive loyalty, frequency and lifetime value.
We’re looking for an experienced Loyalty Manager to join our team. This is a hands-on, strategic role where you’ll design, launch and own Popeyes UK’s loyalty programme from the ground up, while also leading the CRM strategy that supports customer engagement, retention and growth. You’ll play a key role in our next phase of growth, helping us create more personalised, connected customer experiences.
What You’ll Do
- Design, launch and manage Popeyes UK’s loyalty programme, owning the end-to-end customer proposition
- Develop and deliver CRM strategy across email, app and push, balancing brand and performance objectives
- Own day-to-day management of Bloomreach (CDP/CRM), including segmentation, automations and campaign execution
- Use customer data and insight to drive personalisation, targeting and test-and-learn optimisation
- Work closely with Marketing, Digital, IT, Analytics, Operations and external partners to deliver joined-up customer journeys
- Define and track CRM and loyalty KPIs, reporting on performance and commercial impact
- Continuously optimise CRM activity to increase visit frequency, spend, engagement and customer lifetime value
What You’ll Bring
- Proven experience designing and managing loyalty programmes end-to-end
- Strong CRM experience, with a solid background in customer lifecycle marketing
- Hands-on experience using a CDP/CRM platform (Bloomreach experience highly desirable)
- Strong understanding of how CRM supports loyalty, retention and customer growth
- Commercial mindset with experience driving measurable customer growth
- Experience in QSR, retail or ecommerce within a consumer-facing brand
- Strong analytical skills with the ability to turn insight into action
- Confidence working cross-functionally in a fast-paced, growth-focused environment
Benefits
- Competitive salary
- Private healthcare + Life assurance
- 33 days holiday (including bank holidays) + your birthday off
- Career development and progression opportunities
- Access to wellbeing and lifestyle benefits through our platform
- Cycle to work scheme and gym discounts
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.