General Manager - W Hotel,Manchester

**Additional Information** **Job Number** 25152822 **Job Category** Property Leadership **Location** W Manchester, Jackson's Row, Manchester, United Kingdom, United Kingdom, M2 5DA VIEW ON MAP (https://www.google.com/maps?q=W%20Manchester%2C%20Jackson%27s%20Row%2C%20Manchester%2C%20United%20Kingdom%2C%20United%20Kingdom%2C%20M2%205DA) **Schedule** Full Time **Located Remotely?** N **Position Type** Management **General Manager u2013 W Manchester** **Opening Summer 2027** **The Opportunity** W Manchester is set to open in Summer 2027, bringing the bold, design-led energy of the W Hotels to one of the UKu2019s most vibrant and culturally influential cities. We are seeking a **lifestyle-driven, commercially astute General Manager** to lead this landmark openingu2014someone who understands how to build relevance within a city, and can position W as a **social and cultural destination from day one** . This role requires a leader who will be present in the city, shaping the narrative, building relationships, and curating a hotel experience that resonates with both local communities and international guests. This is a rare opportunity to define a flagship lifestyle hotel from the ground up. **Key Leadership Accountabilities** As General Manager, you will: **Lead the full pre-opening lifecycle** u2013 from concept and planning through to launch and post-opening stabilisation **Position W Manchester in the market** u2013 establishing it as a leading lifestyle destination within the cityu2019s social and cultural landscape **Drive commercial performance** u2013 with a strong rooms-led mindset, maximising demand, rate, and market share **Champion the W brand** u2013 ensuring a bold, distinctive, and locally relevant interpretation of the brand ethos **Partner with ownership and Marriott International** to deliver aligned commercial, brand, and operational outcomes **Build and lead a high-energy leadership team** , fostering a culture of creativity, accountability, and performance **Activate the hotel as a social hub** u2013 curating programming, partnerships, and experiences that connect the hotel to the city **What We Are Looking For** **Experience & Capability** Proven leadership experience within **lifestyle, luxury, or design-led hospitality brands** Strong understanding of the **UK city hotel market** , with clear ability to operate and build presence in Manchester Demonstrated success in **positioning a hotel within a competitive urban market** **Pre-opening General Manager experience strongly preferred** , or significant involvement in a major opening or repositioning Strong commercial acumen, particularly within **rooms-driven environments** Experience working with **third-party or leased F&B concepts** is advantageous **Leadership Profile** A **visible, city-facing leader** who builds influence both inside and outside the hotel Entrepreneurial mindset with the ability to move at pace and make confident decisions Strong stakeholder capability, particularly with ownership and brand partners Proven ability to **attract, inspire, and retain high-performing teams** **Lifestyle Fit** Deep affinity with the **W lifestyle ethos** u2013 creative, expressive, and culturally connected Passion for **music, fashion, design, and nightlife** , with the ability to translate this into a compelling guest experience Highly present and engaged within the local market, acting as an ambassador for the hotel and brand **Why Join W Manchester** This is an opportunity to open one of the most anticipated lifestyle hotels in the UK and to leave a lasting mark on both the brand and the city. At Marriott International, you will be part of a global leader in hospitality, with access to world-class brands, development opportunities, and a culture built on creativity and performance. **#LI-JM2** Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. W Hotelsu2019 mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. Weu2019re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guestsu2019 passions to life. If you are original, innovative, and always looking towards the future of whatu2019s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,u200b **begin** your purpose, **belong** to an amazing globalu200b team, and **become** the best version of you.