Head of CRM

Pion is the award‑winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.

About The Role

As a result of our incredible success and growth, we are looking for a Head of CRM to join us.

Responsibilities

• Leading end-to-end CRM strategy, defining and orchestrating the user journey across all touchpoints to drive activation, build lasting habits, and maximise long‑term retention at scale.
• Owning the CRM tech stack and data infrastructure, ensuring a robust, real‑time environment that enables precise, personalised one-to-one communication across platforms.
• Building and scaling CRM monetisation products, developing high-performing advertising solutions within CRM flows that generate strong ROI for brand partners without compromising the user experience.
• Driving product innovation through experimentation, using CRM-derived behavioural data and user insights to test hypotheses rapidly and shape the broader product roadmap.
• Scaling a healthy, compliant user database, growing the marketable audience while maintaining data hygiene, deliverability standards, and adherence to global privacy and regulatory requirements.

Requirements

• 8+ years of CRM or lifecycle marketing experience, gained within high-growth B2C, marketplace, or Ad‑Tech environments, with a track record of delivering impact at scale.
• A commercial and creative thinker, with the ability to design communication flows that feel native and valuable to users while functioning as high-performing vehicles for brand partners.
• Technically fluent across modern MarTech, comfortable working with APIs, data events, and complex trigger logic – able to get under the hood of a CRM stack to unlock its full potential.
• A rigorous experimenter, using A/B testing and cohort analysis as core tools to drive measurable improvements and validate decisions with data.
• A balance of big‑picture thinking and executional precision, with a clear vision of the end-to-end user journey and an unwavering attention to the detail of day-to-day delivery.

Benefits

• Competitive salary.
• 30 days annual leave, plus bank holidays.
• Accredited “Great Place To Work” company in three categories.
• Commitment to personal development and career growth, coaching workshops and progression plans.
• Remote‑first working environment with up to 180 days working from abroad (subject to approval).
• Flexible working hours (start between 8–10am and finish between 4:30–6:30pm).
• Focus on welfare: monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.
• Access to partnership discounts for the biggest brands such as Google, Apple, GymShark, Domino’s, Uber and more.
• £200 work‑from‑home setup allowance.

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