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We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is seeking aHeadof Paid Search (SEM) to lead strategy and execution across the Forbes Advisor business. Reporting to the VP of SEM, this role willbe responsible fordriving scalable growth across multiple verticals, owning performance outcomes, and building a best-in-class SEM function.
This is a highly strategic leadership role requiring a proventrack recordof developing and scaling high-performing paid search programs, along with the ability to build, mentor, and lead a high-impact team. The ideal candidate bringsa strong performancemarketing mindset, thrives in fast-paced environments, and is comfortable navigating ambiguity while driving measurable business results.
Responsibilities
- Define and execute a comprehensive SEM strategy across multiple verticals, aligned to overarching business goals and revenue targets.
- Own performance outcomes, including revenue, margin, and efficiency metrics, continuouslyoptimizing forgrowth and profitability.
- Be hands‑on in theearly stagesby directly launching, managing, andoptimizingSEM campaigns and ad accounts,settingthe foundation for scalable performance and team processes.
- Build, lead, and scale a high-performing SEM team, fostering a culture of accountability, innovation, and continuous improvement.
- Partner cross-functionallywith product, analytics, engineering, content, and commercial teams to unlock new growth opportunities.
- Establish and implement best-in-class performance marketing practices,leveragingdata, automation, and emerging technologies.
- Oversee relationships with key external partners, including search engines, affiliate networks, and technology vendors.
- Drive testing and experimentation frameworks, including A/B testing and landing page optimization, to improve conversion rates and user experience.
- Collaborate with internal teams to enhance tracking, attribution, and reporting capabilities.
- Provide regular updates to senior leadership on performance, insights, and strategic roadmap.
- Stay ahead of industry trends, competitivelandscape, and platform changes toidentifynew opportunities for growth.
Requirements
- 8–10+ years of experience in SEM / performance marketing in a data‑driven environment, with increasing scope and leadership responsibility.
- Proven experience building and leading high-performing teams in a fast-paced, growth‑oriented organization.
- Strong strategic thinking with the ability to translate data into actionable insights and business impact.
- Deepexpertisein paid search platforms (e.g., Google Ads, Microsoft Ads) and performance optimization techniques.
- Demonstrated success managing large‑scale budgets and delivering against aggressive performance targets.
- Experience working cross‑functionally to influence product, analytics, and marketing roadmaps.
- Strong analytical, problem‑solving, and decision‑making skills.
- Excellent communication and stakeholder management skills, with experiencepresenting tosenior leadership.
- Entrepreneurial mindset with a proactive,solutions‑oriented approach.
Additional Information
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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