Digital Marketing & Analytics Executive
This role sits in the Digital team within Marketing & BD, working closely with the Digital Marketing Manager, Social Media & Digital Marketing Assistant, and wider colleagues to deliver thought leadership, campaigns and strong digital execution. The team works hybrid, with three days a week in the office.
What you’ll do
You’ll strengthen and evolve digital marketing across email, web, analytics, and reporting, with some social media support. You’ll run day‑to‑day activity, improve processes, raise standards, and help the team make better digital decisions.
Key Responsibilities
Reporting & Analytics (GA4)
- Build, improve and own dashboards and reporting for website, email and social channels.
- Maintain UTM structures and campaign tracking.
- Identify performance trends and explain what they mean.
- Make data accessible and easy for the team to use.
Email Marketing (Vuture)
- Build, QA and send email campaigns.
- Support colleagues with planning and troubleshooting.
- Develop expertise in Vuture, improve segmentation and share insights from performance.
Website Management (Umbraco)
- Update and publish content.
- Ensure quality, accessibility, SEO and metadata standards.
- Support landing pages and work with developers on issues.
SEO
- Maintain SEO basics across the website.
- Guide colleagues on SEO‑informed publishing.
- Use data to spot opportunities for improvement.
Social Media (Hootsuite)
- Provide cover for publishing.
- Edit post copy with accuracy and good judgement.
- Support LinkedIn boosting and make recommendations based on performance.
CRM & Campaign Operations (InterAction)
- Support clean data flow between CRM, email and reporting.
- Help with consistent audience selection and impact measurement.
Candidate Profile
Essential
- ~3 years’ experience in a similar B2B digital marketing role (ideally professional services).
- Hands‑on experience with email platforms (Vuture a plus).
- Strong CMS skills (preferably Umbraco).
- Confident with GA4 and reporting dashboards.
- Good SEO knowledge.
- Excellent written English and attention to detail.
- Skilled in Microsoft Office.
- Strong collaboration and communication skills.
Desirable
- Experience with LinkedIn paid campaigns.
- CRM knowledge (e.g., InterAction) and tools like Canva/Hootsuite.
- Interest in automation, AI tools, and working with agencies or developers.
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