Customer Insights Manager (Product Marketing)

London (Hybrid)Do you enjoy turning customer insight into decisions that shape products and go-to-market strategy? Are you naturally curious about how and why customers make decisions? Looking for a role where your thinking influences direction, not just execution?This is a newly created Customer Insights Manager (Product Marketing) role at a pivotal moment for CFA Institute. As we continue to evolve towards a more customer-first approach, you will sit within the Product Marketing team and play a key role in shaping how products are developed, positioned, and brought to market.This role sits at the intersection of product and go-to-market. You will bring the customer perspective into decision-making, helping shape both what is built and how it is taken to market. Working closely with product and marketing teams, your focus will be on turning customer and market understanding into clear, actionable direction.What You’ll DoBuild a deep understanding of customer needs, behaviours, and market dynamics through research and analysisTurn insight into clear, practical recommendations that influence product direction and go-to-market approachSupport the coordination and readiness of global product launches, ensuring alignment across teamsPartner closely with product, marketing, and commercial teams to align on positioning, messaging, and prioritiesConduct competitive and market analysis to identify opportunities for differentiation and growthContribute to product positioning and customer-facing messaging grounded in real customer understandingBring clarity to complex or ambiguous challenges, helping stakeholders make informed decisionsAct as a trusted partner across teams, influencing direction through insight rather than ownershipWhat We’re Looking ForExperience in customer insights, market research, UX research, or voice-of-customer workStrong ability to synthesise complex information and translate it into clear, actionable recommendationsExposure to product launches, positioning, or go-to-market activityExposure to inbound product marketing or early-stage product marketing activities, particularly around customer insight, positioning, and market understandingExperience working cross-functionally with product, marketing, or commercial teamsAbility to influence stakeholders and shape decisions through insight, rather than direct ownershipExcellent communication skills, with the ability to present ideas clearly to different audiencesNaturally curious, analytical, and comfortable working in evolving or ambiguous environmentsBackgrounds in product marketing (insight-led), UX research, market research, or early-stage product roles are particularly relevantThis role is best suited to someone motivated by understanding customers and shaping direction, rather than owning campaigns or channels directly.Why Join UsJoin a growing and evolving function where you can help shape how product marketing is definedWork on high-profile, global product initiatives central to our futurePlay a key role in embedding a more customer-first, insight-led cultureGain visibility and exposure across product, marketing, and senior stakeholdersCollaborate across international markets and cross-regional teamsAt CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: £60,000 - £70,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a pension plan, and a comprehensive medical benefits package.#LI-BQ1About CFA InstituteCFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:Comprehensive health coverage for you and your familyGenerous leave and time offCompetitive retirement plansFlexible work optionsWellness, education, and support programsIf you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X .Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to humanresources@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.Our application is not compatible with Internet Explorer (IE). 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