CRM Manager
Salary up to £45,000
Full-time, 35 hours per week, Permanent, Hybrid working (London)
We are looking for a technically skilled and commercially driven CRM Manager to support our Publishing team and Commercial Lead in delivering a CRM programme that drives audience engagement, acquisition, and retention.
This role is ideal for someone with a strong background in campaign management and hands‑on experience with Adobe Campaign, who is excited by the opportunity to evolve into Adobe Journey Optimizer. With a solid foundation in Campaign Management, you will play a key role in building, executing, and optimising CRM campaigns, ensuring best practice and an exceptional customer experience throughout.
Working closely with our Publishing teams, this role offers a unique opportunity to directly influence audience growth and extend the reach of our content across multiple channels. You will be at the heart of connecting audiences with compelling content, using data, testing, and innovation to continuously improve performance and drive meaningful engagement.
Hybrid working: you will be required to work from our London Office every Tuesday and Thursday, with occasional visits to our Folkestone office, and other travel may also be expected.
Benefits Available for this Role
- 25 days holiday + bank holidays
- Option to purchase additional leave - 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus – up to 5%
- Life assurance policy on joining us, 4 x salary
- Wellbeing programme
- Colleague discounts including family discounts on cruises, holidays and insurance
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to Saga Academy, our bespoke learning platform
Main Responsibilities
- Own and manage the CRM campaign calendar, ensuring all activity is planned, prioritised and delivered on time
- Build, test and execute CRM campaigns (primarily email) using Adobe Campaign, ensuring accuracy, quality and alignment with best practice
- Maintain and manage audience data, segmentation and campaign set‑up to ensure data integrity and effective targeting
- Ensure all CRM activity is fully trackable, with appropriate tagging and measurement in place across campaigns
- Monitor campaign performance, analyse results and provide actionable recommendations to optimise future activity and improve customer experience
- Act as the main point of contact for Publishing CRM, collaborating with cross‑functional teams and representing CRM in wider business forums
- Work closely with central CRM and enterprise data teams to resolve data issues, fulfil data requests, and ensure smooth campaign delivery
- Contribute to audience growth and content plans, supporting wider initiatives and projects (including platform enhancements such as migration to Adobe Experience Platform)
The Ideal Candidate
You will already have a strong technical foundation, including JavaScript, alongside hands‑on experience with Adobe Campaign and CRM campaign management. You’ll be comfortable managing multiple weekly campaigns while also supporting automated journeys, with solid project management skills to ensure delivery is smooth and on time.
- Proven experience in CRM campaign management, with hands‑on experience using Adobe Campaign
- Strong technical capability, including a working knowledge of JavaScript, with confidence in building and troubleshooting campaigns
- Highly analytical and numerate, with the ability to interpret data and translate insights into actionable improvements
- Experience using Adobe Analytics or similar tools to measure and optimise campaign performance
- Strong understanding of customer behaviour, ideally with an appreciation of a 50+ audience
- Excellent organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines effectively
- Confident communicator, able to present ideas clearly and build strong relationships with stakeholders
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