Content Executive

We are looking for someone who makes people feel something.

Wild & Free Outdoors exists for the woman who refuses to stay inside. She walks the dog in the rain. She stands on the sideline in November. She does not cancel because the forecast changed. She reaches for her COBE and she goes anyway. Our brand is built entirely around her — her life, her weather, her refusal to miss the moments that matter.

This is a brand with heart. Everything we make — every piece of content, every email, every video, every caption — has to carry that. Not polished brand-speak. Not AI-generated filler. Something that actually connects. Something that makes a woman stop scrolling and feel, even for a second, like we made this for her specifically.

Wellness and wellbeing are at the core of what we stand for. The outdoor life we champion is not about performance or achievement. It is about mental health, fresh air, connection, and the quiet joy of not missing the moments that matter, and finding a way to feel truly alive in life. The right content executive brings those values through in everything they create.

We are building our first in-house creative and marketing team. This is one of two founding roles — and this one shapes everything the brand looks and sounds like.

This is a founding role. That matters.

Until now, our content has been managed externally. We are bringing it in-house because we believe the right person, genuinely embedded in this brand, will do it much better. You are not here to support someone else's creative vision. You are here to lead it along with Aisling the brands founder.

This role will grow. The brief will evolve as the brand develops — new products, new colours, retail partnerships, a bigger community, a bigger platform. If you want a role where your creative fingerprints are on something real, visible, and growing, this is it.

We are a startup in the best sense of the word: ambitious, fast-moving, genuinely open to how we grow together. This role is part-time now and may well evolve. If part-time is your long-term preference, we are agile and happy to build around that. We care about what gets made and the impact it has — not where or when you make it.

What you will ownContent creation and capture — this is where you lead

You are brilliant at making content. Not briefing it out and hoping for the best — actually making it. You shoot, you edit, you post. You can turn a dog walk in October into a piece of content that stops someone in Dublin, Derby, or Edinburgh and makes them think: I need that coat. I love that brand.

You are hot on trends. Not chasing them blindly — reading them fast enough to know when one fits the brand and moving before it passes. You see an angle and you act on it. You understand the difference between content that grabs attention and content that holds it, and you know how to produce both.

You also lead our planned creative shoots as and when we need them — commissioning and directing photographers and videographers, art directing to a clear visual standard, and producing content that works across paid and organic. You own the shot list, the brief, the day on location, and the output.

Social media — Instagram, TikTok and Facebook

• You own the look, feel, and voice of Wild & Free across all three platforms. Instagram is story-led and carefully considered. TikTok is where we show up in the moment, with authenticity over polish and which has been widely under-utilised by us to date. Facebook is community and connection.
• You create for the platform, the moment, and the audience. You do not repurpose without thinking. You know what belongs in a story, what belongs in a feed, and what belongs on TikTok on a Tuesday evening when the algorithm is being kind. You plan two weeks ahead and you stay agile enough to drop the plan when something more real and more relevant is happening right now.

Writing — with heart, not from a template

• You write beautifully. Not in a performative way — in a human way. Copy that does not sound like copy. Captions that do not sound like captions. Emails that people actually read to the end and sometimes reply to just to say something. The Wild & Free voice is warm, honest, occasionally funny, never trying too hard, and always written for the woman who gets it. If you know, you know.
• We are open to AI as an ideas board, a starting point, a creative prompt when the blank page is blank. We are not open to AI as the finished article. Our community can feel the difference and so can we. The writing that represents this brand has to come from a real person who means it.

Ad creative — in partnership with performance

• You work closely with our Ecommerce and Performance Marketing Executive on paid social creative. They bring the data and the objective. You bring the idea and the execution. You are curious about what the numbers say and you use that curiosity to make high performing creative for ads, not just prettier creative.

UGC, creator partnerships and affiliate

• You will manage our UGC programme — identifying and briefing creators, reviewing their content, and ensuring it is genuinely usable across paid and organic. Over time this will develop into a full creator partnership and affiliate programme.

Community and email — Klaviyo

• You look after our community — the Wild Tribe — with the same care you bring to everything else. Authentic engagement, real responses, a presence that feels human not managed.
• You also own the content and copy for our Klaviyo email programme — the weekly Sunday email, campaign sends, and seasonal moments. The performance exec manages the platform and the send strategy. You provide the words and the creative treatment that make every email worth opening.

What good looks like at 90 days

• Instagram, TikTok and Facebook each have a content calendar running two weeks ahead
• The Klaviyo email campaigns are written and built and getting click-throughs and supporting our commercial goals while elevating the brand
• Ad creative briefing and production is running in a genuine rhythm with the performance exec
• UGC creators have been onboarded, briefed, and have delivered usable content
• The brand looks, sounds, feels, and moves like itself across every channel
  

The kind of person we are looking for

We hire on attitude first. We are looking for someone who is solutions-oriented by instinct, hard-working because they care about the brand and what they are building, and genuinely excited by the idea of being part of something small that is going somewhere meaningful.

You are a creator, not just a marketer. You make things. You have an eye that cannot be trained — it is either there or it is not. You are video native, and edit fast and well. You understand that the first three seconds are everything on TikTok, and that the opening line is everything in an email, and you write and shoot accordingly.

You care about wellness and the outdoors. Not in a performative way — genuinely. You understand why a woman walking her dog in the rain on a dark November morning is doing something important for herself, and you can communicate that in a way that makes others feel it too.

You are Ireland-based — North or South — and can commit to one in-person contact day per week in Belfast when our workspace is confirmed, to help us build our team vibe and collaborate beautifully.

Who you will work with

You will report to Aisling Bremner, founder of Wild & Free. Aisling has 25+ years of experience in marketing and brand strategy at senior level. She built this brand from scratch, she is its muse, and she will be genuinely invested in your creative ideas, your development, and your career progression in a way that most founders simply are not.

You will work in close creative partnership with our Ecommerce and Performance Marketing Executive, with Aisling, and with our wider support partners. This is a team where creativity and performance work together in a genuinely fulfilling way — and where you will see the fruits of your ideas come to life, quickly and visibly.

What we offer

• £25,000–£28,000 FTE salary dependent on experience, paid pro-rata at 20 hours per week
• Performance bonus scheme linked to agreed commercial outcomes
• Hybrid and flexible working — we care about results, not where or when you make them
• A founding creative role in a brand with genuine ambition and a product people love
• The chance to lead where you may previously only have had the chance to support
• Direct mentorship from a founder with 25+ years of senior marketing experience who genuinely loves creative work
• A role that will grow with the brand — in scope, seniority, and creative opportunity
• A fulfilling environment where your ideas are welcomed and your contribution is felt

How to apply

Send us three things:

1. A short note — not a cover letter — telling us why this brand, and what about this role connected with you
2. One piece of content you are genuinely proud of — a video, a post, a campaign, an email. Tell us why it worked and what you would do differently
3. A piece of content you would make for Wild & Free on day 1 and why

Send to aisling@wildandfreeoutdoors.com with the subject line: Content Executive — (your name).

We will respond within 48 hours. Two rounds, no lengthy homework, decision within a week.

Live Beautifully, Whatever the Weather