German speaking Sales Manager - Fitness and Wellness brand

Sales Manager (German Speaking) - Fitness Equipment brand

Location: UK-based | Quarterly travel to Germany + annual visit to Canada HQ

Salary: £50,000 base + uncapped commission | realistic OTE £58,000–£74,000

About our client

Our client is a globally recognised premium Pilates and mindful-movement brand, internationally renowned for its equipment, education and reformer-led training programmes. Headquartered in North America, they hold a market-leading position with a network of distributors, resellers and accredited training centres across Europe – with Germany sitting at the heart of their next phase of growth.

This is a business that has built its reputation on the quality of its product, the depth of its education and the strength of its commercial partnerships. With strong inbound demand and an established presence in the DACH region, the focus now is on adding firepower to the European sales team to scale these accounts further.

The opportunity

This is a brand-new role, created off the back of exceptional performance in the region. Germany is one of the brand's biggest commercial markets, and continued growth across distributors, resellers and training centres has generated a level of inbound demand that warrants a dedicated, German-speaking sales lead.

It's a rare chance to step into a high-velocity territory where the pipeline is already flowing. The new Sales Manager, Germany will own some of the most strategically important accounts in the region and play a pivotal role in expanding both reseller and direct-customer revenue, with full support from a Senior Sales Manager and a wider commercial team that has scaled the brand globally.

What you'll do

Account Management & Revenue Growth

• Manage and grow some of the most strategically important reseller and distributor accounts in Germany
• Meet and exceed annual sales quotas through a relationship-based, consultative sales approach
• Promote, negotiate and secure orders from existing and prospective customers
• Maintain accurate forecasting through company-standard CRM tools

Business Development

• Identify, pitch, secure and onboard new direct customers across the DACH region
• Develop tailored sales presentations, sell sheets and prospecting materials in collaboration with marketing
• Build prospecting pipelines using social media, trade associations and industry networks

Network Development

• Strengthen the brand's footprint with training centres, education partners and accredited studios
• Convert high-volume inbound leads into long-term commercial relationships
• Coordinate cross-functionally with Customer Service, Logistics, Manufacturing and Finance to resolve customer issues with urgency

Brand & Market Representation

• Represent the brand at major industry events including FIBO and other trade shows
• Keep leadership informed on competitive activity, market conditions and new product opportunities
• Provide market intelligence to shape commercial and marketing strategy

Who we're looking for

This role will suit a German-speaking sales professional with genuine interest in the fitness and wellness industry, who thrives on juggling multiple priorities and wants real ownership of a high-potential territory.

Essential

• Fluent German (spoken and written) – non-negotiable
• 2–3 years of direct sales and/or account management experience
• A self-starter mindset with a proven track record of hitting and exceeding targets
• Confident managing multiple accounts, deals and stakeholders simultaneously
• Willingness to travel to Germany on a quarterly basis, with an annual trip to Canada HQ
• Strong commercial judgement, organisation and interpersonal skills
• Excellent MS Office and presentation skills

Backgrounds we're open to Account Manager, BDM, Internal Sales Rep, Sales Coordinator, Procurement, Director of Group Fitness, Membership Sales – or anyone currently working within the fitness, wellness or active lifestyle industry with a sales-led remit.

Nice to have

• Existing network across the German fitness, Pilates or studio market
• Experience selling capital equipment, training programmes or B2B fitness solutions
• Exposure to working with distributors, resellers or training centres

What's on offer

• Competitive base salary of c.£50,000
• Uncapped commission structure with realistic OTE between £58,000–£74,000
• A warm, high-volume territory with established accounts and strong inbound lead flow
• Autonomy to run your patch with full backing from a global commercial team
• The chance to represent a globally respected brand at major European industry events
• Genuine career progression within an internationally scaling business

Apply now

If this sounds like the next step in your sales career, please get in touch ASAP.