Area Sales Manager – South Central
My client is a leading player in the building materials sector, seeking a driven and commercially astute Area Sales Manager to accelerate growth across the RMI (Repair, Maintenance & Improvement) market and house builder segment.
This is a high-impact, field-based role suited to a proactive sales professional who thrives on building relationships, winning specifications, and delivering measurable growth.
The Role
As an Area Sales Manager, you will play a pivotal role in expanding market share and driving revenue through strategic engagement with merchants, house builders, contractors, and installers.
Key responsibilities include:
- Conducting a minimum of 16 merchant visits per week, targeting A–C customer segments to unlock incremental growth opportunities
- Proactively engaging national and regional house builders to secure product specifications and generate long-term value
- Driving specification wins across both specified and non-specified projects, particularly within roofing and construction product categories
- Collaborating closely with contractors and installers to ensure successful delivery of project specifications
- Identifying and developing new business opportunities within target markets
- Managing sales forecasts and demand planning in line with business objectives
- Executing portfolio and channel strategies to achieve revenue and growth targets
- Maintaining accurate and up-to-date sales activity within CRM systems (C4C)
About You
You are a commercially minded sales professional with a strong track record in the construction or building materials sector.
Core Skills & Experience
- Sales & Negotiation Expertise: Proven ability to develop strategic sales plans, negotiate effectively, and consistently close deals
- New Business Development: Demonstrated success in identifying and converting new opportunities
- Relationship Management: Strong experience managing merchant, house builder, and contractor relationships
- Commercial Acumen: Solid understanding of market dynamics, pricing, and profitability
- Forecasting & Planning: Experience in demand planning and pipeline management
- CRM & Data Analysis: Proficient in CRM systems (ideally C4C) with a data-driven approach to decision-making
- Product Knowledge: Understanding of roofing or construction materials (or similar technical products)
Personal Attributes
- Customer-focused with a genuine commitment to adding value
- Resilient and adaptable in a fast-paced environment
- Professional, credible, and operates with integrity
- Influential and persuasive communicator
- Accountable and driven to deliver results
Why Join?
This is an exciting opportunity to join a forward-thinking organisation where you can make a tangible impact, shape market growth, and build long-term partnerships within a thriving sector.
Package:
Basic Salary – Upto £50k
Bonus – Upto £22k, paid monthly
Car allowance or EV Car Scheme, Private Medical Insurance, Matched Pension + More