Our client is a high-profile, multi-brand organisation with a portfolio of widely recognised consumer brands and a strong national presence. Following continued investment, they are now looking to appoint a Head of Brand Strategy & Planning,a pivotal leadership role responsible for defining and driving the future direction of the brand portfolio.
This is a unique opportunity to operate at scale, setting long-term brand vision while owning the short to medium term roadmap, ensuring the business continues to grow, differentiate and lead in a highly competitive consumer landscape.
The Role
- Lead the development of a 5-year brand strategy, including positioning, architecture, audiences and value propositions across a diverse portfolio
- Own and govern the 18-month rolling brand plan, aligning Commercial, Insight, Digital, Operations and Finance teams around clear priorities
- Translate strategic direction into actionable plans and briefs that drive consistency and impact across all brands
- Lead, coach, and develop a team of Brand Leads to deliver best-in‑class brand management
- Champion innovation in brand experience, leveraging consumer insight, cultural trends and data to evolve propositions
- Define and track brand performance, ensuring investment delivers measurable commercial outcomes
- Act as a senior brand authority, influencing and aligning stakeholders across the organisation
About You
- Proven experience leading brand strategy within a large-scale, consumer-facing organisation (e.g. retail, FMCG, hospitality, leisure, or similar)
- Strong track record of long-term brand planning and strategic development
- Highly commercial, with the ability to connect brand strategy to tangible business performance
- Comfortable operating at senior level, influencing across complex stakeholder environments
This is a high-impact, high-visibility leadership role offering real breadth and the opportunity to shape one of the UK’s most recognisable consumer brand portfolios.
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