Overview
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day. We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels.
This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
- Marketing & Commercial Execution
- Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
- Ensure consistency of messaging, campaigns and brand execution across Region North Europe
- Manage marketing budgets effectively within agreed limits
- Support the achievement of sales and margin targets for priority product areas
- Marketing Communications & Campaigns
- Create compelling internal communications to inform and inspire regional teams
- Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
- Develop editorial content, including articles and white papers
- Drive brand visibility through customer events, promotional activities and industry congresses
- Product Lifecycle Management
- Act as the product expert for sales and management teams, supporting product training as required
- Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
- Provide timely regional input to Area and Global Marketing teams, including demand forecasting
- Market Intelligence & Insights
- Conduct quarterly analysis of sales performance, market share and competitor activity
- Present insights, trends and recommendations to senior marketing and sales stakeholders
- Design targeted, account‑specific campaigns to improve market penetration
Essential
What You’ll Bring
- Degree‑level education in Business, Science or a related discipline
- Proven experience in tactical marketing
- Strong understanding of marketing principles in IVD
- High level of customer focus and ability to operate in a cross‑functional environment
- Strong drive for results, influence and initiative
Highly Desirable
- Digital and social media marketing experience
- CRM‑based campaign experience (e.g. Salesforce or similar)
- IVD market knowledge and/or relationships
- Financial acumen with experience using Excel
What We Offer
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
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