Advocacy & Influence Manager - Platform & Category
Are you a visionary and data-driven leader ready to redefine the landscape of digital influence? L'Oréal UKI is seeking a Senior Advocacy & Influence Manager to be a pivotal force within our Chief Digital Marketing Office (CDMO). Reporting to the UKI Advocacy & Influencer Director, you'll be at the forefront of shaping our social platform strategy, championing cultural relevance, and empowering our advocacy community to excel, ensuring L'Oréal remains innovative and impactful across every digital touchpoint.
A DAY IN THE LIFE
You will be the key L'Oreal UKI Advocacy Lead for social platforms, ensuring platform tools are fully embedded and utilised across our agency partners. Manage platform pilots to deliver the strongest data-driven sourcing and efficiency. Ensuring we are always at the forefront of the social industry.
Trend Lead: Champion Cultural Fluency & Relevance, and Integrate Competitor Insights
- Lead initiatives to identify, analyse, and integrate emerging trends and cultural nuances into advocacy framing.
- Drive the development of strategies that embed cultural relevance, ensuring our advocacy efforts resonate authentically with diverse audiences.
- Facilitate the sharing of best practices and competitor insights from social media, influencer marketing to drive innovative and scalable ideas across the Division and Group.
- Integrate and disseminate external best practices, focusing on maintaining cultural relevance and competitive advantage
Lead Platform Partnerships & Testing for Innovation
- Act as the primary lead for critical social media channels (TikTok, Snapchat, YouTube, Instagram/Meta), overseeing platform strategy and optimising engagementSpearhead platform tests and pilot new features to continuously innovate our approach to content and influencer partnerships, ensuring maximum return on investment.
- Own Platform level playbook creation, utilising group & platform data and implementing
Category Advocacy Lead for New Incremental Growth Opportunities
- Drive the framing and implementation of playbooks for new incremental advocacy targets, ensuring alignment with divisional and brand objectives.
- Collaborate closely on the Consumer Market Intelligence Teams serve as a key CMI lead contact, ensuring advocacy insights are integrated into broader business strategies.
- Develop and implement specific upskilling programs and provide specialised training focused on empowering advocacy teams.
- Organise and lead dedicated upskilling days for the Advocacy & Influence community, focusing on new content focuses and platform best practices.
- Ensure all advocacy briefings are conducted with excellence, aligning with playbook frameworks and new target strategies
WHO YOU ARE
- Proven operational experience in advocacy, influence, community or owned social strategies. Experience working with agency briefing, management and creator campaigns is required
- A drive to develop our Social, Advocacy & Influencer strategy - Gaining Fairshare across all platforms, to develop and evolve our advocacy and influencer strategies - From new incremental opportunities like male audiences, to working on emerging platforms like Youtube
- Proficiency in social & influencer marketing, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures. We need you to be the eyes and ears of cultural relevance for advocacy partnerships, as well as platform proficiency across Tiktok, Youtube, Snapchat, Meta & Reddit etc
- A proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives. You will be required to elevate and upskill the Advocacy community on best-practice across Advocacy Marketing.
- Experience working with consumer data to pull insight to formulate creative concepts that cut through the noise of social.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Equal Opportunity Employer
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
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