Associate Sales Executive, Cardiff

Company: New Directions Holdings Limited
Apply for the Associate Sales Executive, Cardiff
Location: Cardiff
Job Description:

Job Purpose

This is an entry-level, sales-focused role based in Cardiff and the surrounding area, designed for someone who wants to build a successful career in B2B sales.

You’ll be speaking to businesses every day, working across a mix of inbound enquiries and outbound activity, building confidence on the phone and learning how to turn conversations into customers. This is a fast-paced, phone-led role where you’ll quickly develop real sales skills and start seeing the results of your work.

With full training, structured coaching, and clear progression, this role offers a genuine pathway into a Business Development position with the opportunity to build your own pipeline, generate new business, and directly contribute to revenue and GP growth.

Main Responsibilities

  • Engage with inbound enquiries and convert interest into active customers
  • Proactively generate new opportunities through outbound calling and outreach
  • Speak to businesses daily, building confidence and developing sales conversations
  • Manage and maintain a pipeline of leads and opportunities using HubSpot
  • Follow up all enquiries and prospects in a timely and professional manner
  • Work towards daily and weekly activity targets (calls, conversations, conversions)
  • Support new customers through onboarding and initial account setup
  • Accurately log all activity and maintain strong CRM discipline
  • Participate in regular coaching and training sessions to develop sales skills
  • Contribute to overall team performance and GP growth

Skills and Experience

  • Strong verbal communication skills, particularly over the phone
  • Confident and comfortable handling a high volume of calls daily
  • Positive, coachable attitude with a willingness to learn
  • Resilience and ability to handle rejection
  • Strong work ethic and self-motivation
  • Good organisational skills and ability to manage tasks and follow-ups
  • Comfortable working in a target-driven environment where performance is measured daily and weekly
  • High level of personal accountability
  • Previous experience in a customer-facing or sales role
  • Experience with outbound calling or lead generation
  • Familiarity with CRM systems (e.g. HubSpot)
  • Understanding of B2B environments or professional services
  • Knowledge of DBS or background screening (not essential)

What we offer

  • Competitive Commission Scheme
  • A flexible working environment, with the opportunity for hybrid working
  • Health Cashback scheme
  • Life Assurance of 4 x salary
  • Pension Salary Sacrifice Scheme
  • A generous annual leave entitlement of 25 days holiday plus bank holidays (rising to 27 days holiday after two years’ service)
  • Opportunity to purchase additional annual leave through salary sacrifice
  • A day off for your birthday
  • A Giving Back day – to offer your services to the local community
  • Electric Vehicle Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
  • Cycle to Work Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
  • Opportunity to join our 3% interest Christmas savings scheme
  • Employee referral scheme; you can earn between £250 and £500 for each successful referral into the business
  • Regular social, health and well-being events
  • Free on-site parking
  • On-site Gym

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Posted: May 9th, 2026