Head of Digital Organising & Communications

Summary

Position Title: Head of Digital Organising & Communications

Level: Level 6

Salary: £40,000 - 46,000 (FTE yearly/ depending on experience/salaries under review as part of our ongoing pay review process)

Reports to: Director of Organising and Campaigns

Location: Liberation centre Brixton, London (New office in Brixton)/ Remote working within the UK with at least 2 days' work from our office (Pro rata for part time)

Contract: Fulltime (40hrs/weekly), fixed-term contract for 2 years with potential for Part time (e.g., 32hrs/weekly) options

Hours: TAA has flexible working hours, with some expected evenings (e.g., one 9pm finish once every two weeks) and weekends due to the nature of the role. All extra hours are reimbursed as Time off in Lieu (TOIL).

Start date: As soon as possible (with consideration for notice period)

Benefits: TAA laptop and phone, (employee assistance and health cash package including staff supervision, counselling, dental, optical care and more.).

The Advocacy Academy is an activist youth movement. We serve as the political home for grassroots youth organising and the catalyst for collective action. The lives of the young people we work alongside have been directly shaped by living in an unjust world, and we exist to turn their anger into action and change.

Young people are often the catalysts for major social change, from the Student Nonviolent Coordinating Committee at the heart of the Civil Rights Movement, to the Soweto Uprising mobilising young people to resist the apartheid regime's education policies, to the Sunrise Movement redrawing the electoral map across America, and more recently protests across the world protesting the genocide in Palestine. How successfully they achieve real and lasting change depends on whether they are organised and whether they have the right strategy and tactics to be effective.

Before you skim the job description, please remember you don't have to tick all the boxes for each role to apply. We all experience a bit of imposter syndrome, including the staff here at The Advocacy Academy. Let's name it for what it is - a manifestation of the oppression many of us face on a day to day. If this role pulls you and you believe you could make a difference, then apply anyway or reach out to us to discuss more!

About the role

In a context of the rise of the far right, increasing inequality, and climate disaster, The Advocacy Academy is growing to meet this moment. As part of this, we are expanding our Organising and Campaigns Team, including recruiting an experienced Digital Organiser.

This person will lead the design and implementation of an ambitious digital organising approach, including building out our base online and supporting campaigns to amplify our message and deliver the tangible wins we are pushing for. The work will be supported by up to five of our 'changemakers' - young people who will be paid to support our digital organising alongside their other work or study.

Areas of responsibility

1. Oversee and deliver a Digital Organising Strategy within TAA, including but not limited to:

• Working with the SLT to set the strategic objectives and direction of your area of responsibility in relation to the broader growth of the organisation, ensuring appropriate resources, KPIs and relevant tools are in place to assess progress and make judgements on priorities.
• Taking the lead on decision-making and problem-solving for all considerations relating to the area of responsibility, working with your department director and SLT around overlapping projects.
• Understanding the impact of socio-economic and sector specific changes that could impact the department, including wider trends around digital organising and campaigns.
• Supporting the department director with the management and mitigation of organisational risks by escalating issues within your department in a timely manner and supporting them with problem solving.

2. Lead on TAA's digital organising approach, implementing online strategies as part of our campaigns, growing our membership, supporting our fundraising and building the systems needed to support these initiatives, including but not limited to:

• Leading the development and implementation of digital organising strategies as part of our youth-led organising campaigns, and support members and wider supporters to take action to deliver material change on issues that matter to our membership.
• Leading the development and implementation of digital strategies to deliver membership growth, working alongside colleagues to track and achieve key target numbers.
• Leading the development and implementation of online member journeys, from initial touch points with TAA through to leaders of our youth movement.
• Ensuring the right digital platforms and technology (including website, WhatsApp, CRM, email, social media) are used to facilitate the effective and efficient delivery of key objectives
• Supporting the crafting and implementation of campaign messaging and content to support our campaign aims.
• Supporting the Development Team to create and implement key digital mechanisms to fundraise, including with individual donors, HNWIs, corporate donors and international funders).

3. Lead on TAA's communications, storytelling and engagement work, ensuring we have a clear, consistent and effective narrative that reaches people, including but not limited to:

• Leading the strategic direction of TAA's storytelling work, ensuring narrative change is embedded across the programme and rooted in the lived experience, values, and leadership of our communities.
• Coordinating the distributed communications efforts by different teams, ensuring consistent, high-quality outputs across all channels.
• Overseeing the development and delivery of multimedia content that shifts public understanding and showcases the impact of youth organising.
• Providing editorial oversight and creative leadership to ensure our digital storytelling is coherent, compelling, values-aligned, and responsive to the external environment.
• Supporting and advise the senior leadership team on narrative risks, opportunities, and emerging digital trends relevant to our movement goals.

4. Support our members to learn and grow as digital organisers in their own right, including but not limited to:

• Proactively build relationships with our members and grow our membership, through holding regular 1:1s and relational meetings that strengthen campaigns but more importantly help them to identify and act on their developing political interests and to plug them into relevant opportunities for growth at TAA and our wider networks.
• Hold a list of members that you are the relationship lead for, developing and delivering a live learning plan with many of them, supporting them to become powerful organisers.
• Work closely with the Programmes and Community teams to set trajectories and expectations for a young person's campaigning and organising journey, their starting point coming into TAA, and the training and support they need.
• Facilitate workshops and meetings, holding space effectively and designing and delivering creative learning journeys for young people.

5. Be a key member of the Organising and Campaigns Team, including but not limited to:

• Support efforts to set the strategic direction and priorities for the Organising and Campaigns Team each financial year.
• Proactively develop an interest in the impact of political, socio-economic and sector specific changes that could impact the HOST Programme, department and TAA in general.
• Support the Director of Organising and Campaigns and Head of Organising and Campaigns with the management and mitigation of organisational risks presented by the Programme by escalating issues in a timely manner and supporting them with problem solving.
• Support colleagues in the Organising and Campaigns team to run events, training programmes and other key activities to deliver on departmental aims.

6. Culture, values and wider strategy and mission. Hold senior accountability for driving the achievement of our strategic objectives by embedding our vision, mission, strategy, ideology and cultural values across your area and the wider organisation. Play a central role in shaping organisational direction and leading cross-departmental priorities and initiatives, including but not limited to:

• Embodying and championing our commitment to social and economic justice, ensuring this is consistently reflected in organisational strategy, decision-making, delivery and partnerships
• Acting as a champion of organisational culture and values, setting the standard across teams and holding others to account in upholding these in practice
• Leading on identifying and driving opportunities that strengthen organisational impact, working closely with senior leadership, including the Director of Finance, HR and Ops, and contributing to high-level strategic direction
• Holding ultimate responsibility for identifying, assessing and addressing risks to our integrity, authenticity and alignment with our ideology and culture, taking decisive and timely action
• Enabling and lead effective cross-departmental collaboration, ensuring teams are aligned, appropriately resourced and working cohesively towards shared goals
• Shaping and model a culture of openness, care and accountability, contributing to organisational wellbeing approaches and supporting leaders across the organisation to do the same
• Taking ownership of your continued leadership development, while also actively developing others and building leadership capacity within your area

7. Governance and Compliance

• Provide strategic leadership on governance and risk management within your portfolio, working in close partnership with the Finance, HR and Operations team.
• Lead and hold accountability for risk identification, analysis and mitigation, ensuring risks to strategic objectives are anticipated, escalated and managed effectively
• Maintain oversight of risk across your area, ensuring robust systems, controls and practices are in place and consistently applied
• Ensure strong organisational compliance with TAA policies and practices, taking responsibility for their effective implementation, continuous improvement and alignment with wider organisational standards
• You will support Programmes and Community Departments by ensuring that the operations, structures, processes, and practices align with and support TAA's campaigning and organising goals, activating new allies' goals, and community goals

A bit about you

• You are passionate about, and committed to, creating a more fair, just and equal world.
• You believe in the potential of young people to challenge the status quo and are dedicated to helping them become more powerful citizens.
• You have a deep understanding of, and a personal connection to, issues of social justice. You are attuned to how injustice affects young people and marginalised communities, and are well-informed on the key challenges they face, and are committed to driving meaningful change.
• You’ll be comfortable managing a to-do list of competing priorities and balancing your workload to meet competing deadlines.
• You're a sensitive and thoughtful relationship-builder who is interested in building a network of relationships to support the Advocacy Academy's work. You're a great listener, and remember people's names, faces, and stories.
• You're a confident written and verbal communicator, who is comfortable with tailoring communication to reach a diverse range of audiences and stakeholders.
• You're proactive, organised, and eager to learn, whether that's chatting with potential funders, researching new opportunities or collaborating with teammates.

Ideal skills & experience

• At least 2 years of experience in digital organising and campaigning on issues of social justice and
• At least 2 years of experience in direct content creation
• Strong written, verbal and visual (graphic, video or other) communication skills
• Experience working with different audiences or types of stakeholders
• Project management and experience working collaboratively across teams both in person and online
• Excellent organisational skills with confidence managing multiple tasks at the same time/ balancing multiple priorities to meet deadlines
• Experience with our existing systems e.g., Gmail/ Google Docs/ Google Sheets/ Canva
• Confidence working in a fast-paced environment

This is an outline of the responsibilities and duties of the Head of Digital Organising & Communications; it is not intended as an exhaustive list and may change from time to time to meet the changing needs of the Liberation Centre and our young people. Any changes will be made in consultation with the post holders.

How to apply

Candidates will be asked to provide a CV and a Cover Letter or a supporting video application addressing the following questions (no more than 1000 words or 10 minutes for all questions).

• Tell us about a social justice issue that makes you angry and why it matters to you?
• Our Organisers support our members to organise and campaign on issues that matter to them. Tell us about a digital organising effort or campaign you were part of, what it achieved, what it didn't, your role in that effort and any reflections you have about being part of it?
• Our Organisers support our members to identify and act on their developing political interests, including helping them to be more confident and comfortable developing and implementing organising strategies. Tell us about a time when you helped someone learn and develop their capacity to make change in the world?
• Include anything else you would like us to know as we consider your candidacy for the roles.

In addition, please also provide information on your notice period and your availability for interview. You may also attach any other content that would be relevant for us to have in order to showcase interest and experience. The content can come in any form of media, including but not limited to a mind map of ideas, a timeline or portfolio of your work, life or experiences; a recording; a Powerpoint or other form of presentation; a song, article, poem or other writing samples.

Dates

• Closing Date: The deadline for applications 31st May 2026 by 10am.
• Task: If shortlisted you may be required to develop and present an outline of organising strategy on a topic shared in advance.
• First Round of Interviews (online): will be scheduled for 9th & 11th June 2026 (Dates are subject to change).
• Second Round of Interviews (IRL): will be scheduled for 24th June 2026 (Dates are subject to change).

Please be aware that we will be interviewing as we receive applications. The application date might be brought forward if we find the right person.

Online open house

Any questions? Give us a call. If you have any questions about the role or are interested in hearing more about what The Advocacy Academy is about, we are happy to do 15-20 mins exploratory phone call, including trying to find time with the Director of Organising and Campaigns if the questions are helpful. Contact (email protected) if you would like to explore further.

A note on using AI tools in your application

We understand that AI tools like ChatGPT can be helpful when preparing an application, and you're welcome to use them as a support. However, we're most interested in hearing directly from you. Please ensure your application reflects your own voice, experiences, and perspective.

We value the unique insights, lived experiences, and ways of thinking that each candidate brings. These are what help us understand who you are and what you would bring to the role, and they are an important part of how we assess applications.

If you require any adjustments or support during the application process, please don't hesitate to let us know. we're committed to making our recruitment process as accessible and inclusive as possible.

Nothing about us without us

We aim to be representative of the community we are working with. We encourage applications from people of colour, those who identify as LGBTQIA, working class as well as disabled people, those living with mental health conditions, refugees and migrants. We welcome people from all identities who are made to feel marginalised.

We’re not just committed to being an equal opportunity employer, we actively celebrate diversity in all its forms. Let us know if we can do anything to make the application or interview process more accessible. If you are invited to interview, we will at that point ask you for any accessibility requirements or preferences.

As an employer we make all reasonable adjustments to support employees in their work if they are disabled or have a health condition. We support the Access to Work scheme which could provide you with financial support to get the help you need to do all tasks successfully. We are happy to facilitate Access to Work assessments and reclaims and would actively welcome applicants who would need this in order to do the job.

All staff who work on our programme must have, prior to starting work, a returned satisfactory enhanced Disclosure and Barring Service (DBS) dated no earlier than 1st January 2021. The Advocacy Academy will assist the application for, and pay for the processing of, a new DBS for staff members where required.

We welcome applications from people with convictions. Please disclose in your application if you have any convictions, cautions, reprimands or final warnings that are not "protected" (as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2013)). We consider each person on their own merits, taking into account all the circumstances.

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