Location: Europe Flexible Locations
Reports To: Director, Portfolio & Insights
Role Purpose
At the Coca‑Cola Company, insights power growth. The Director, Insights supports the insights agenda for a specific category within the Europe Operating Unit. Working with the Senior Director, this role will support the generation and activation of consumer, shopper, and category insights.
This role is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for category teams in the Europe Operating Unit. The leader is a strategic thought partner with Marketing & Commercial teams, ensuring consumer insights are embedded end‑to‑end across strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
What You’ll Do for Us
Lead the Consumer Insights Strategy & Leadership
- Support development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks.
- Drive the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort, and culture understanding.
- Apply qualitative, quantitative, and observational methods to uncover consumer truths.
- Act as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU.
- Speak as the insights voice to stakeholders, focusing on business questions and leveraging the human narrative beyond numbers.
- Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.
- Influence decisions on portfolio strategy, execution priorities, media focus, and recruitment strategies through insight‑driven narratives.
- Support the definition and lead of category marketing performance analytics to enable brand growth.
- Integrate multiple data sources—syndicated, shopper, bottler, first‑party digital, and proprietary research—to deliver coherent, holistic insights.
- Apply next‑gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence.
- Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
Brand & Innovation Insights Activation
- Lead innovation opportunity identification, concept development, product and packaging assessment, consumer co‑creation, and new product launch tracking.
- Develop insights for creative territories; support creative briefing, development, validation, and optimization.
- Ensure insights activation that influences senior marketing and commercial decision makers.
Lead, Inspire, and Build Capability
- Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing and commercial leadership.
Network & People Leadership
- Contribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices, and sometimes leading charter learning plans.
- Manage, coach, and develop the Director and Senior Manager, Insights, ensuring clarity of priorities, capability development, and engagement.
- Drive a winning culture with inspired, engaged, focused, and empowered associates.
Qualifications & Experience
- Bachelor’s degree required.
- 10+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management, or related field; Marketing or Innovation experience preferred.
- Proven ability to influence senior leaders and drive decisions across complex, matrixed, and multi‑market organizations.
- Proven knowledge of key research tools and agile insight methodologies.
- Ability to design trend frameworks and facilitate workshops that convert insights into business solutions.
- Expertise in Brand Health Tracking, shopper/HHP data, proprietary research platforms, future back‑human insights, scenario planning, and cultural/behavioral trend understanding.
- Strong ability to translate complex research into clear business implications and strategic recommendations.
- Strong people‑leadership capabilities with a track record of building and inspiring diverse teams.
- Excellent communication and storytelling skills, including experience engaging C‑suite stakeholders.
- Ability to operate calmly and decisively in high‑pressure or ambiguous environments (e.g., contract negotiations, business reviews).
- Fact‑based, structured communication and strong influencing capabilities.
What We Can Do For You
- Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.
- Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.
- Critical Experiences: Operate within a global, cross‑functional network that drives transformational results.
- Growth Culture: Thrive in a learning‑driven, action‑oriented environment that empowers curiosity and human insight.
Confidentiality Notice
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Location Details
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: May 11, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.
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