About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role
At Bo+Tee we are looking for a highly organised and trend-aware UGC & Collaborations Specialist to support the growth of our creator and influencer strategy within the fashion and activewear space.
This role will lead influencer gifting and seeding activity, manage high-performing creator and UGC content, and support influencer campaigns, celebrity outreach, and brand collaborations. You will play a key role in driving brand awareness, building creator relationships, and ensuring Bo+Tee remains at the forefront of creator-led fashion marketing.
Key Responsibilities
Influencer Gifting & Seeding
- Own end-to-end influencer gifting activity from creator identification through to execution and follow‑up.
- Build and maintain strong relationships with UK and international fashion, fitness, and lifestyle creators.
- Coordinate product selection in line with launches, campaigns, and seasonal moments.
- Manage gifting logistics including deliveries, inventory, budgets, and creator communications.
- Monitor performance of seeding activity and optimise strategy based on insights and results.
Creator Content & Paid Media
- Source, curate, and manage high‑performing UGC and creator‑led paid marketing content.
- Secure usage rights and approvals for both organic and paid media channels.
- Work closely with Paid Media teams to identify, test, and scale top‑performing creator assets.
- Brief creators with a performance‑led approach, ensuring content is optimised for TikTok, Instagram, and Meta platforms.
- Organise and maintain a structured creator content library for cross‑functional team use.
- Stay ahead of emerging trends in content formats, hooks, and storytelling across fashion, fitness, and social media.
Influencer Campaigns & Brand Collaborations
- Support the execution of influencer campaigns, launches, and key brand moments.
- Assist with creator briefs, contracts, timelines, and deliverables tracking.
- Identify and support new collaboration opportunities aligned with brand positioning and cultural relevance.
- Ensure all creator partnerships are delivered on time and to a high standard.
Celebrity & Stylist Outreach
- Build and maintain relationships with celebrity stylists, talent contacts, and fashion industry networks.
- Manage VIP and celebrity gifting outreach to secure high‑impact brand placements.
- Identify key cultural moments, events, and opportunities for celebrity dressing.
- Coordinate product pulls, approvals, and delivery logistics for VIP placements.
- Track celebrity and stylist placements, coverage, and social amplification opportunities.
- Support the Senior Manager with high‑profile collaboration and brand visibility opportunities.
Reporting & Insights
- Own weekly and monthly reporting across gifting, creator content, paid performance, and influencer campaigns.
- Analyse organic and paid creator content performance to inform future strategy and campaign briefs.
- Present findings, insights, and recommendations clearly to the Senior Manager and wider team.
Trend & Market Awareness
- Stay connected to UK and global fashion, fitness, and influencer trends.
- Monitor competitor activity and identify opportunities for Bo+Tee to stand out within the creator space.
- Continuously research emerging creators across TikTok and Instagram.
Skills & Requirements
- Must have 2-3+ years’ experience in influencer marketing, creator partnerships, paid social, or digital marketing within a fashion or lifestyle brand.
- Strong understanding of creator‑led paid social content and performance marketing across TikTok and Meta.
- Knowledge of the UK influencer and creator landscape, particularly within fashion, fitness, and lifestyle.
- Excellent organisational and project management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication and relationship‑building skills.
- Analytical mindset with experience in reporting and performance tracking.
- Passion for fashion, activewear, social media, and digital culture.
What’s on offer?
- Salary, dependant on experience
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event
This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
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