This freelance project offers the opportunity to play a key role in shaping marketing decision-making for a large consumer-focused retail business. You will be central to turning data into insight that drives campaign performance, customer engagement and commercial outcomes within a fast-moving environment.
The Company
They are a well-established fashion retailer with a strong multichannel presence and a data-led approach to marketing. Customer understanding sits at the heart of their strategy, with analytics used to inform planning, optimisation and investment decisions. The organisation values clear insight, collaboration and practical impact.
The Role and Deliverables
- Deliver marketing analysis to support campaign performance, optimisation and planning.
- Analyse customer and marketing data to identify trends, opportunities and areas for improvement.
- Provide clear, actionable insight to inform marketing and commercial stakeholders.
- Support measurement frameworks across channels including digital and CRM activity.
- Develop reporting and insight outputs suitable for senior audiences.
Your Skills & Experience
- Strong experience in marketing analytics within a fashion or retail environment.
- Proven ability to analyse campaign and customer data to drive insight and action.
- Confidence working with stakeholders across marketing and commercial teams.
- Experience operating in a fast-paced, consumer-led business.
- Strong communication skills with the ability to translate data into clear recommendations.
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