Job Description
Senior Social Media Account Manager
Location: McCann Leeds (Hybrid)
McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurements under one single entity and boasts a suite of unrivaled proprietary tools. Globally, MCS's client roster includes Aldi, Nike, X-Box and more.
Responsibilities
- Strategic Development & Implementation: Develop and implement comprehensive social media strategies that elevate brand visibility, reach, and engagement. This includes strategic planning and execution for both paid and organic social campaigns, ensuring alignment with overall marketing initiatives and defined scopes of work.
- Content Leadership & Curation: Lead the creation, curation, and publishing of engaging, high-spec content across diverse platforms including Meta, TikTok, YouTube, Pinterest, LinkedIn, and Snap.
- Community & Platform Management: Oversee all day-to-day activities across social media channels, including content scheduling, proactive community management, and timely, effective responses to inquiries, fostering strong brand communities.
- Trend Spotting & Cultural Insight: Continuously monitor the dynamic social landscape, keeping a finger on the pulse of the latest digital culture, trends, memes, and emerging platforms.
- Performance Analysis & Optimization: Conduct in-depth analysis of social media performance metrics, utilizing a range of analytics tools (e.g., Social channel business managers, Facebook Ads Manager, Google Analytics, audience profiling tools). Produce comprehensive, actionable reports on both paid and organic performance to track progress, identify areas for improvement, and continually optimise strategies.
- Influencer & Partnership Management: Identify, source, and manage strategic influencer partnerships to amplify brand messaging and extend reach.
- Cross-Functional Collaboration: Collaborate effectively with internal teams, including creative and account teams, to ensure social media efforts are seamlessly integrated and aligned with broader marketing campaigns and business objectives.
- Quality Assurance & Adaptability: Maintain a highly detail-oriented approach, taking immense pride in the delivery of high-spec work, while remaining driven, ambitious, and adaptable in a fast-moving social landscape.
Essential Skills
- A passion for all things social and influencer. You'll have a deep practical understanding of social media and how it complements other channels.
- Multi-sector experience working across several accounts / brands simultaneously.
- Ability to lead conversations around social platforms, latest developments and trends, social creative best practice, influencer marketing, paid social and social insights & analytics.
- Experience writing conceptual and strategic briefs, inspiring creative teams in their work and achieve outstanding results.
- Demonstrated content creation experience.
Benefits
In addition to a competitive salary, we are committed to creating a bright environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you'll have access to industry leading training and development programmes, plus you'll get to work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you'll be part of a fun and collaborative team and you'll work in an environment where you are supported and developed.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.
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