About The Role
This role exists for one reason: to generate pipeline. Everything you do — every webinar you plan, every event you orchestrate, every piece of content you amplify — is measured by the leads it creates and the deals it sources.
You’ll be the operational engine of our marketing function, sitting in a four‑person GTM team alongside a GTM Engineer (who runs outbound systems and data) and a GTM Video Executive (who produces video content in our in‑house podcast studio). Strategy is set by our Head of Sales and Managing Director. Your job is to take that strategy and make it happen — planning, orchestrating, and project managing the execution across every marketing channel we run.
This is an orchestration role, not a production role. You’ll be the person who makes sure the right things happen, in the right order, at the right time, with the right people — and that every activity drives measurable commercial outcomes.
What You’ll Be Doing
- Project managing our marketing strategy — owning the plan, the calendar, the deadlines, and the accountability across the team. In your first month, you’ll work with leadership to consolidate and sign off a defined marketing strategy. By month two, you’re building the tooling and processes. By month three, you’re executing at pace and generating pipeline
- Planning and orchestrating webinars — end‑to‑end ownership of our webinar programme using Contrast, from topic selection and speaker coordination through to promotion, delivery, and post‑event amplification
- Managing the amplification and distribution of video content — working with our GTM Video Executive to plan the filming of video case studies, coordinate distribution across LinkedIn and YouTube, and ensure every piece of content reaches the right audience
- Supporting the launch and production cadence of our podcast — we have the studio, the equipment, and the team. You’ll own the planning, guest coordination, scheduling, and distribution strategy
- Orchestrating our YouTube presence — as we launch channels targeting specific ICPs, you’ll manage the content calendar, coordinate with the production team, and drive distribution
- Planning and executing events — from intimate face‑to‑face roundtables and local meetups through to national events and large‑scale online programmes. Events are a core pipeline driver for us, and you’ll own the logistics, promotion, and follow‑up
- Building and managing a community around our ICP — whether that’s a Slack community, a Discord server, or something else entirely, you’ll lead the creation of a space where our target audience engages with us and each other between buying cycles
- LinkedIn as a primary channel — this is where our ICP lives. You’ll be responsible for driving engagement, amplifying content, and building our presence on the platform that matters most
AI Is Non‑Negotiable
We are an AI‑driven agency. We don’t just talk about AI — we use it, every day, in everything we do. In this role, you’ll be expected to use tools like Claude (including Claude Code) as part of your daily workflow. AI allows people to output more than ever before and become more cross‑disciplined than they ever thought possible. We’re not looking for someone who’s going to resist it or treat it as a novelty. We’re looking for someone who sees AI as the single biggest force multiplier in modern marketing.
If you’re already using AI to draft briefs, plan campaigns, build workflows, analyse data, and automate the tedious stuff, you’ll fit right in. If you’re not, but you’re deeply curious and want to learn, we’ll invest in your development. We’ll train you, pay for external training, and give you access to the right tooling. What we won’t do is wait for you to catch up.
The Opportunity
This isn’t a marketing coordinator role with a fancy title. This is a chance to be the founding marketer in a business entering a hyper‑growth phase. As we scale, the marketing function scales with it — and you’ll be the person best positioned to lead it. The progression opportunity here is significant. If you come in and deliver, you could be leading a much larger marketing team within the next two to three years.
Requirements
Experience and Background
- B2B marketing experience is non‑negotiable. You’ve spent time marketing to businesses, not consumers. You understand longer sales cycles, multiple stakeholders, and commercial decision‑making. You might be coming from a professional services firm, a legal practice, an agency, a SaaS company, or any other B2B environment — what matters is that you understand how B2B buying works.
- You’re likely in your first or second role. You’ve done a couple of years somewhere, you’ve proven you can execute, and now you’re looking for a business where you can take on more ownership and grow quickly. We’re not looking for a Head of Marketing with 10 years of experience who wants to come in and rebuild everything from scratch. We’re looking for someone hungry, capable, and ready to run.
- LinkedIn is your home turf. You’ve planned and executed campaigns on LinkedIn. You understand what works in the B2B space on that platform — the formats, the rhythms, the engagement patterns. You can demonstrate results.
- You’ve done the kind of work we’re describing. Whether that’s running webinars, organising events, coordinating content calendars, managing distribution, or building communities — you’ve done at least some of this before and you can talk about it with specificity.
Skills And Mindset
- You are an exceptional project manager. This role is about orchestration. You’ll be coordinating across a team, managing multiple workstreams, and keeping everything on track. If things fall through the cracks around you, this isn’t the role.
- You’re AI‑native or deeply AI‑curious. You’re already using AI tools in your work, or you’re actively exploring them. You see AI as an accelerant, not a threat. You’re comfortable with tools like Claude and excited about what they make possible.
- You’re commercially minded. You understand that marketing exists to generate revenue. You care about leads, pipeline, and deals — not vanity metrics. You want to know that the webinar you planned actually sourced opportunities.
- You’re proactive, not passive. You don’t wait to be told what to do. You see what needs to happen, you flag it, and you make it happen. If something isn’t working, you say so and suggest an alternative.
- You’re relentless about output. The pace here is fast. We’re a small team doing big things, and the expectation is that you deliver at a level that most people in this kind of role wouldn’t think possible. AI makes that achievable — but only if you’re willing to push.
What This Role Is Not
- This is not an SEO, PPC, or biddable media role. We’re not looking for a performance marketer.
- This is not a strategy‑from‑the‑sidelines role. We have leadership setting the direction — we need someone who rolls their sleeves up and makes things happen.
- This is not a production role. You won’t be filming, designing, or writing long‑form copy — you’ll be orchestrating the people and processes that do.
Benefits (Opportunity)
- Be the founding marketer in a scaling business. This isn’t joining a machine — it’s building one. You’ll have direct exposure to senior leadership, real influence over how marketing operates, and a genuine path to leading a larger team as we grow.
- A hyper‑growth environment. The next three years are big for Fuelius. You’ll be part of a business that’s scaling aggressively, which means more opportunities, more visibility, and faster career progression than you could get elsewhere.
- The right tools and infrastructure. In‑house podcast studio, professional filming equipment, Contrast for webinars, HubSpot, Claude, and a leadership team that will invest in the right tooling when you make the case for it.
- A team that gives a damn. We’re building a culture of people who care deeply about winning. Not corporate winning — real, tangible, measurable impact. If you want to be surrounded by people who hold themselves and each other to a high standard, you’ll feel at home.
Salary
Competitive base salary reflective of your experience and capability, plus an annual bonus structure tied to the commercial outcomes you help deliver. We’re open to candidates at different stages of their career — compensation will reflect the value you bring.
Benefits (Perks)
- Private Healthcare — Opt‑in private medical cover
- Pension — Company pension contribution
- Enhanced Parental Leave — Support for growing families beyond statutory minimums
- Christmas Shutdown — The office closes over the Christmas period so the whole team can properly switch off
- Sick Leave That Grows With You — Our sick leave policy tapers up with tenure, rewarding loyalty and long‑term commitment
- Learning & Development Budget — Investment in your growth through training, courses, and certifications
- Equipment & Home Office Budget — The tools you need to do your best work, wherever you’re working from
- Team Socials & Events — Regular socials, a summer party, and a Christmas party. We work hard and we enjoy each other’s company
- Hybrid Working from Our Chester Office — A balance of in‑office collaboration and the flexibility to get your head down when you need to
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