UK Franchise & Distribution BD Manager (Chinese Speaking)
Location: London (with nationwide travel across the UK, including Birmingham)
Employment Type: Full-time, Permanent
Start Date: Q2 2026 (May)
Reports to: Head of Overseas Expansion
About Homary
Homary is a leading global brand in the home furniture and lifestyle sector. As part of our international growth strategy, we are officially launching our offline retail expansion in Q2 2026. We are now seeking a driven, well-connected BD professional to build and manage our franchised and distribution network across the United Kingdom.
Role Overview
We are looking for a UK Franchise & Distribution BD Manager to lead the recruitment and onboarding of regional agents, independent furniture retailers, and premium home stores. This role is critical to establishing Homary’s offline presence, converting independent stores into branded showrooms, and building a sustainable agent network across the UK.
Key Responsibilities
- Strategy & Planning: Develop and execute the UK territory expansion plan, including target maps and quarterly goals, starting Q2 2026.
- Lead Generation: Independently identify and approach potential agents through trade shows, industry associations, local retail networks, designer communities, and competitor mapping.
- Full-Cycle Sales Management: Manage the entire BD process from prospecting, qualification, contract negotiation, and signing to store setup and launch.
- Partner Support: Onboard new agents, coordinate training, support store openings, and provide ongoing operational and after-sales support.
- Cross-Functional Collaboration: Liaise with HQ to localize franchise policies, product catalogs, pricing, and support systems for the UK market.
- Reporting: Submit regular market intelligence, competitor updates, progress reports, and KPI dashboards.
Target Agent Profiles
You will recruit from the following high-priority segments:
- Furniture/Home Retailers : Run furniture or building material stores.
- Existing Sofa Brand Agents : Experienced in premium leather and functional sofas; strong retail standards, mall/designer channels.
- Multi-Brand Furniture Retailers : Established store networks, mid-to-high-end product mix, strong sales/installation teams, ready to allocate dedicated space.
- Independent Premium Home & Design Stores : Large-format, well-located stores focused on design and lifestyle; willing to build brand equity over time.
- Interior Design & Fit-out Companies : Access to residential/commercial project clients and showroom space; dual revenue from projects + retail.
Candidate Requirements
- Right to Work: Work permit
- Experience: 2+ years in B2B BD, franchising, or channel sales within the UK furniture, home furnishings, interiors, or home improvement retail sector.
- Track Record: Proven success in recruiting and signing agents/distributors with verifiable cases.
- Industry Knowledge: Deep understanding of the UK mid-market furniture sector, consumer preferences, retail operations, and franchise/distribution models.
- Language: Fluent English (native/near-native) – must be able to draft commercial emails, contracts, and presentations. Mandarin is a strong plus.
- Driving License: Full UK Driving License (required for nationwide travel).
- Mileage: Paid per company mileage policy (own car used)
- Travel: Accommodation covered per company standard for overnight trips
- Phone & Data: Company mobile phone and SIM card provided
- Pension & Leave: Statutory UK pension + annual leave per UK regulations
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