The CRM Coordinator will support the setup, execution, optimisation and day-to-day maintenance of CRM across all regions. This role focuses on the technical implementation and coordination of lifecycle tasks, working closely with cross-functional teams to help deploy campaigns that drive member engagement.
Job Requirements
- Experience in and/or understanding of a CRM/marketing environment
- Experience in and/or understanding of delivering AB tests
- Experience in and/or understanding of delivering against structured goals
- Experience in project management / time management best practices
- Experience in spotting trends in data and understanding the impact
Job Responsibilities
Automation Execution & Setup
- Coordinate and optimise existing CRM workflows across all regions and platforms including email, push & in-app.
- Support the launch of new automation triggers that align with lifecycle objectives and enhance member engagement.
- Collaborate with cross-functional teams, including marketing and product to execute CRM initiatives.
- Audit workflow journeys and performance, identifying and resolving any issues promptly.
- Regularly audit to ensure they align with business objectives and member needs.
Testing and Reporting
- Support in planning and executing A/B testing for CRM campaigns.
- Analyse campaign performance data (e.g. click-through rates) to identify trends and areas for improvement.
- Track and report on the performance of CRM automations, offering actionable insights for improvement.
Best Practices and Continuous Improvement
- Stay up-to-date with the latest marketing and automation trends and relay with team members.
- Identify opportunities for innovation in CRM automation and member lifecycle management.
- Contribute to the development and evolution of internal CRM best practices, sharing insights and knowledge.
- Collaborate with cross-functional teams to share lifecycle insights, align strategies, and drive a culture of continuous improvement.
Job Benefits
- 25 days holiday per year increasing with length of service, plus bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company pension scheme
- Private health insurance (BUPA)
- Dental Insurance (BUPA)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Regular team building activities
- £150 pounds towards your home office set up
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
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