Regional Manager

Job Title: Regional Manager

Location / Region: Birmingham, Manchester, Derby, Nottingham, Peterborough and surrounding areas

Industry: FMCG Grocery

Contract Type: Permanent, Full-time

Working Pattern: Monday-Friday

Salary / Rate: £35,500 per annum + 10% bonus

Other Benefits: Company Car + Fuel Card

The role at a glance

We’re recruiting an experienced Regional Manager to lead and develop a team of field professionals representing Premier Foods across the Midlands You’ll be responsible for driving regional sales performance, coaching and motivating your team, and building strong relationships with key retail stakeholders.

This role is ideal for someone with field sales leadership experience or has strong field sale experience who is looking to take a step up. You’ll enjoys developing people, analysing performance data and influencing results to help achieve individual and team targets.

About Us

Standout is part of Avidity Group Ltd, the parent company of a group of sales and marketing agencies (Standout, McCurrach, Wave, Thumbprint & Zing).

We put brands in the spotlight. We are a leading field marketing agency that helps brands increase visibility and drive sales through in-person engagement and strategic marketing. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.

Be yourself and grow, have your voice heard, and develop your career with flexible working policies and an abundance of opportunity with a sustainable, forward-thinking agency.

About the Premier Foods Account and Team

You will be joining our Grocery Team representing Premier Foods Brands within the big 4 grocery supermarkets (and some cash & carrys). We help brands sell more and in this role, you will drive sales of great brands such as Oxo, Bisto, Batchelors, Mr Kipling and many more by maximising brand awareness and presence in stores.

As a Regional Manager your focus will be on performance managing your field team - ensuring delivery of results through field-based coaching, team meetings, training, development and appraisals. Ideally, you will have experience of leading a field based team preferably within the FMCG industry. You will also have experience in a client facing environment and be strong at building relationships with key stakeholders.

What You’ll Be Doing

As a Regional Manager, you’ll be responsible for guiding a team of field staff, providing coaching and mentorship, building key relationships with decision makers to drive sales and conducting competitor analysis to stay ahead of market trends.

Your key responsibilities include:

• Team Leadership: Manage, develop, and motivate field staff to meet sales objectives.
• Customer Relationships: Build and maintain strong relationships with key retail partners and stakeholders.
• Sales Performance: Monitor and analyse sales data, implementing corrective actions to improve performance.
• Training & Development: Provide coaching and training to enhance product knowledge and sales skills.
• Budgeting & Forecasting: Oversee travel and expense budgets for direct reports.
• Competitor Analysis: Stay ahead of market trends, identifying opportunities and threats in the tech space.

What We’re Looking For

We’re looking for a people‑focused leader who thrives in a fast‑paced field sales environment and has the following skills and experience, but if you’re excited about the role but you don’t meet every requirement, we’d still encourage you to apply.

You’ll need:

• Experience managing and leading field sales or retail teams (industry‑relevant experience preferred)
• Strong ability to analyse data, KPIs and performance metrics
• Excellent communication, coaching and relationship building skills
• Confident stakeholder management and negotiation ability
• A results‑driven, solutions‑focused leadership style
• Strong time management and organisational skills
• A full UK driving licence (maximum 6 points, no previous bans)

Nice to have:

• Experience leading multi‑site or geographically dispersed teams
• FMCG, technology or consumer products experience
• Experience working with major retail partners

What We Offer – Benefits and Perks

At Standout, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance.

Our competitive benefits package includes:

• Competitive salary and remuneration: annual pay reviews, performance bonuses and early pay access
• Transport: Company car and fuel card
• Flexible working policies: SMART working options for all staff members and no weekend working
• Flexible annual leave entitlement: 25 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave
• Health and Wellbeing: Employee assistance programme, including 8 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies
• Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance

What Happens Next

• First step is to apply via our iCIMS page in just a few minutes (click the apply button!)
• Your application will be reviewed by our recruitment team
• If your application is a good match, you’ll initially have a short call with a member of our Avidity Group Recruitment Team. If unsuccessful, you’ll only receive an email informing you at this stage, but don’t worry, we’ll keep your details on file in line with our data protection policy and you may be contacted about future roles!
• The next stage is an interview with the hiring manager and senior stakeholders
• You’ll then be given quick feedback and next steps (if applicable)

If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly.

We have a fantastic track record of retaining colleagues and redeploying them into our other brand teams across Avidity Group. We are always looking for talented individuals to join our group of agencies. If this role isn’t the right fit for you, submit your CV for general consideration.

Our Commitment to Diversity, Equity and Inclusion

Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies e.g. transgender and Ramadan polices, and celebrating diversity through engagement sessions for key events e.g. Pride, International Women’s Day and Black History Month.

Discover What It’s Like to Work with Us

A place where you can be yourself and grow. Our aim is simple - to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work-life balance.

Learn more about our culture and what it’s like to be a member of our team: Join an award-winning sales and marketing team.

Read more about our commitment to our colleagues here.