We are partnering with an exciting fashion brand based in London to recruit a Head of Online Merchandising to lead and elevate the digital trading and merchandising strategy across multiple online channels.
This is a fantastic opportunity for a commercially driven and highly analytical ecommerce leader who thrives in a fast-paced fashion environment and understands how to create exceptional online customer journeys that drive both engagement and conversion.
The Role
Reporting into senior leadership, you will own the online merchandising strategy, ensuring the brand delivers a best-in-class digital experience whilst maximising sales, profitability, and product performance.
You will lead a high-performing team and work cross-functionally with Ecommerce, Buying, Planning, Marketing, and Creative teams to optimise trading performance and customer experience.
Key Responsibilities
- Define and deliver the online merchandising strategy across all digital platforms
- Drive online sales, conversion, AOV, and customer engagement through effective product placement and trading initiatives
- Analyse customer behaviour, trading performance, and market trends to identify opportunities for growth
- Oversee site merchandising, category optimisation, search, navigation, and product storytelling
- Lead weekly trade reporting, performance reviews, and actionable insights
- Collaborate closely with Marketing and CRM teams to support campaign launches and seasonal activations
- Manage and develop a talented online merchandising team
- Ensure seamless execution of launches, promotions, and key trading moments
- Champion a customer-first approach across the ecommerce journey
About You
- Proven experience within Online Merchandising or Ecommerce leadership within fashion, luxury, or lifestyle brands
- Strong commercial acumen with a deep understanding of digital trading KPIs
- Analytical mindset with experience using trading and analytics tools
- Passionate about customer experience and digital innovation
- Strong leadership skills with experience managing and developing teams
- Ability to work collaboratively in a fast-paced, entrepreneurial environment
- Excellent communication and stakeholder management skills
What’s on Offer
- Opportunity to join a growing fashion brand in London
- Collaborative, creative, and fast-moving culture
- Hybrid working model
- Competitive salary and benefits package
- Real opportunity to shape and influence the digital growth strategy
If you would like to hear more, please get in touch directly or apply today.