Pleo is on a mission to simplify spend management for finance teams and employees alike, empowering them with streamlined, effective solutions. With 40,000+ customers and more than 850 employees from over 100 nationalities, we thrive on turning complex problems into simple, impactful outcomes.
About The Role
As a Product Marketing Director, you’ll architect Pleo’s market dominance, driving sustainable growth by mastering the intersection of customer needs and Pleo’s core value proposition.
What you’ll be doing
- Segment Growth Mastery (SMB, Mid‑Market, Enterprise)
- Strategic segmentation: define and refine the "How we Win" strategy for our three core segments and develop bespoke messaging houses tailored to each market tier.
- Targeted GTM motions: design growth programmes focused on increasing penetration within specific ICPs, moving beyond generic outreach.
- Obsess over Product‑Market Fit (PMF): use win/loss analysis and customer feedback to identify gaps that unlock growth in existing segments.
- Refining the core: re‑launch and better‑package our product suite to ensure customers derive maximum value from every platform pillar.
- Commercial packaging & value realisation: collaborate with Product and Pricing teams to optimise bundles and tiers for target segments.
- Verticalisation: translate our horizontal spend‑management solution into vertical‑specific narratives (e.g., Construction, Tech, Professional Services).
- Enable the field to win: create asset decks, objection handlers and battle cards that empower sales and CS teams.
- Up‑market transition: build collateral and trust‑building assets (case studies, security briefs, ROI calculators) for Enterprise expansion.
What You Bring
- Growth mindset: enjoy optimizing an existing proposition as much as launching new ones.
- Segment expertise: understand the nuances of selling to different organisational sizes and pivot strategies accordingly.
- Analytical rigor: uncover the "why" behind win/loss rates and steer product & commercial decisions with data.
- Storytelling prowess: translate complex financial‑tech concepts into compelling, must‑have narratives for CFOs.
Why this role is a good fit for you
- Love the commercial side of marketing with a direct link to ARR growth.
- Enjoy deep‑diving into customer psychology across segments.
- Work in a high‑growth environment where PMMs have a seat at the table in product strategy.
This role is not a good fit for you
- Prefer purely top‑of‑funnel creative brand awareness campaigns.
- Only enjoy Day‑1 product launches and find optimization tedious.
- Prefer siloed work over cross‑functional collaboration with Sales and Product.
The location
Remote, hybrid, or in‑person options are available at any listed location. You must be physically based in the country of your choice with a valid right to work. Visa sponsorship is not offered for this role.
Show Me The Benefits
- Your own Pleo card (no more out‑of‑pocket spending)
- Lunch on us for workdays – enjoy catered meals or a lunch allowance
- Comprehensive private healthcare (Vitality, Alan or Médis depending on location)
- 25 days of holiday plus public holidays
- Hybrid and fully remote working options for the team
- Free mental health and well‑being support via MyndUp
- Paid parental leave to support families without compromising work
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