Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
About the Role
As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play — before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens.
You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination — supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
Responsibilities
- Define and deliver the website roadmap, aligned to business priorities.
- Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
- Manage digital product merchandising and range presentation, aligned to the company critical path.
- Support ongoing optimisation of website performance and customer engagement.
- Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
- Own the SEO strategy for a content‑led website.
- Support re‑platforming initiatives.
Skills & Behaviours
- 3-5 years’ experience of managing a content led or non-transactional website.
- Experience with Google Analytics 4, Google Tag Manager and Salesforce.
- Understanding of on‑page SEO, keyword optimisation, and technical SEO factors.
- Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
- Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
- Experience leading web projects and managing external web agencies.
- Project Management Tools: Experience with tools like Monday.com, Miro.
- Passionate about brand, inspiration and customer experience.
- Highly organised, detail‑driven and confident working cross‑functional.
Leadership
- Align goals with values: ensure that your team’s goals are clearly connected to the company’s values and purpose.
- Clear communication: ensure that your team understands the goals, expectations, and their roles.
- Role model: lead by example, demonstrate punctuality, responsibility and being a brand ambassador.
- Provide feedback: offer constructive feedback regularly, recognise achievements and address areas for improvement in a supportive manner.
- Empower your team: delegate tasks and trust your team to handle them.
- Conflict resolution: address conflicts promptly and fairly.
- Empathy: understand and consider the feelings and perspectives of your team members.
Benefits
- 25% colleague discount and exclusive double discount days.
- MyWorks – access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family‑friendly leave – enhanced maternity, paternity and adoption pay.
- 33 holiday days including bank holidays.
- Holiday purchase – purchase an additional 5 days.
- Can‑Do Academy – grow your skills and career with instant access to further training and development in areas that interest you.
- Stream – claim early access to 50% of your wages as you earn them.
- Share scheme – own a piece of The Works.
- 24/7 support for you and your family through partnership with the Retail Trust’s Employee Assistance Programme.
- Healthcare cash plan – support everyday healthcare costs.
- Long service awards, pension, life assurance, cycle to work and optional charity giving.
Diversity, Inclusion & Equal Opportunity
At The Works we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers and members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non‑binary or use another term). We are open to discussions around working hours and flexible working and will support reasonable adjustments for interviews where possible.
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