General Sales Manager – Franchised Car Dealership
North Oxfordshire
£65,000 – £70,000 OTE + Company Car
The Role
As General Sales Manager, you will take full responsibility for the performance of the sales department, leading both new and used car operations. You will implement effective sales processes, utilise technology to enhance the customer journey, and ensure the highest levels of customer satisfaction are consistently achieved.
Key Responsibilities
- Lead, motivate, and develop a team of Sales Managers and Sales Executives
- Drive performance across both new and used vehicle sales
- Implement and maintain a structured, controlled sales process
- Ensure all sales and profitability targets are consistently achieved
- Manage vehicle supply, stock levels, and pricing strategies
- Oversee sales campaigns and promotions to maximise resultsUse technology and data insights to enhance the customer experience
- Maintain exceptional standards of customer satisfaction and compliance
- Analyse performance data and implement strategies to drive growth
About You
- Proven experience as a General Sales Manager or Senior Sales Manager within a franchised dealership
- Premium brand experience is advantageous
- Strong leadership skills with a track record of building high-performing teams
- Ability to manage and control a structured sales process
- Excellent organisational, coaching, and motivational abilities
- Data-driven mindset with the ability to analyse performance and drive improvement
- Strong customer focus with a clear understanding of long-term business success
- Stable career history (ideally no more than 3 roles within the last 6 years)
What’s On Offer
- Competitive OTE of £65,000 – £70,000
- Company car
- Industry-leading benefits package
- Access to Perks at Work discounts
- Clear career progression opportunities
- Free on-site parking
Why Apply?
This is an outstanding opportunity to take on a senior leadership role within a high-performing dealership, where you can make a real impact, drive business success, and further develop your career within the automotive sector.
Candidates must be eligible to work in the UK without restriction.
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