We are looking for an exceptional Retail Sales and Operations Manager who will be responsible for the leadership of our team in Brighton. The successful candidate will be a self‑starter with a can‑do attitude and a proactive, positive outlook. They will be passionate about delivering customer service and will demonstrate WFF’s unique “good fashioned service” ethic, making a real difference to our customers’ lives. Competitive Salary + Bonus + Benefits.
Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready‑meal supplier, cooking and delivering over 330 different frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals. We’re dedicated to making a real difference by bringing sunshine to our customers’ doors through our commitment to provide good old‑fashioned service. We are driven by pride, continuous innovation, sustainability and ethics.
Happy Teams – Good Old‑Fashioned Service
- Empower and enable the team to delight customers and deliver brilliant, good old‑fashioned service.
- Develop and support the team to talk about our food passionately and knowledgeably.
- Create an environment where the team respects and supports each other, giving them the opportunity to always strive to do their best for customers and colleagues.
- Foster a culture that prioritises the health and safety of team members above all else.
Costs of Local Distribution (COLD)
- Relentlessly focus on labour, vehicle, depot and local marketing costs as principal levers.
- Review performance monthly with the Regional Manager.
- Ensure all agreed actions are executed to keep the depot on target.
Growing Sales
- Implement all national campaign activities for new and existing customers.
- Ensure all CRM activities are executed.
- Implement local growth initiatives to deliver agreed targets (sheltered housing, CSA training, etc.).
Community Engagement
- Engage with appropriate community organisations.
- Collaborate with local hospitals.
- Partner with healthcare professionals, both individuals and groups.
Essential Experience, Skills and Abilities
- Establish exceptional relationships with customers.
- Demonstrate experience of delivering sales and profitability targets, with a relentless focus on high‑standard service.
- Lead a team, create a culture of engagement, and develop the team to achieve their true potential, actively supporting day‑to‑day operations.
- Interpret data to identify key levers for success.
We encourage you to apply even if you’re not confident you meet all the essential criteria.
Desirable Experience, Skills and Abilities
- Retail, care, hospitality or own business experience.
- Experience implementing and complying with Health & Safety processes.
- Experience managing employee consultation and implementing change initiatives.
Qualifications
- GCSE (or equivalent) Maths and English.
You must have held a UK manual driving licence for at least 2 years.
All offers of employment are subject to a Driving Assessment, Driving Licence checks and basic DBS checks.
Benefits
- Competitive salary – accredited Living Wage employer.
- 33 days holiday per year, including bank holidays (considered a normal working day).
- Option to purchase up to 5 additional days holiday per year.
- Discretionary annual bonus scheme.
- Pension scheme – employer matched contributions up to 4%.
- Life assurance scheme worth at least 1× annual salary.
- Free turkey or voucher at Christmas.
- Apetito perks scheme including salary sacrifice options and retail discounts.
As a family‑owned business, we take great pride in creating outstanding meals and making a real difference. We develop products designed to enhance health and well‑being for all our customers. We are driven by a passion for service and are dedicated to feeding some of the UK’s most vulnerable people. Our commitment to furnishing British food and farming, using ethical and sustainable produce, aligns with our goal to reach Net Zero by 2040. We proudly support British food and farming and are an accredited Living Wage employer.
Our ethical standards are recognised by the ETI. We embrace inclusion and empower individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff, and we are on a mission to build an inclusive workplace where everyone reaches their full potential.
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