Location: London, Manchester, Edinburgh
Position: Data Analytics Consultant
Career Level: Specialist (L9)
Key Responsibilities
- Set strategic vision for digital analytics in line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish client’s measurement strategies for digital assets, including web and app.
- Audit and define digital analytics tagging implementations with business and technical stakeholders to ensure accurate tracking requirements.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify optimization opportunities.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaigns and identify improvement areas across web and apps.
- Collaborate with Marketing teams to measure campaign effectiveness and recommend ROI‑maximising strategies.
- Work with multiple teams across MMM projects within business and internal analytics groups.
- Collect and prepare data from various sources, ensuring quality and consistency for analysis.
- Assist in development and validation of marketing mix models, selecting appropriate techniques to ensure robust accuracy.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Skills Profile
- Strong experience in digital analytics or similar role, preferably in a retail or e‑commerce environment.
- Advanced understanding of matrixed organisations and comfort managing cross‑functional teams.
- Skilled in digital analytics and experience analytics platforms (e.g., Google Analytics, Adobe Analytics, ContentSquare, Decibel).
- Experience delivering end‑to‑end MMM projects.
- Experience using Tag Management Systems (e.g., Google Tag Manager, Tealium, Adobe Launch).
- Proven analytical skills with ability to interpret complex datasets and generate actionable insights.
- Strong communication skills and ability to present findings to non‑technical stakeholders.
- Experience with data visualisation tools (e.g., Tableau, Power BI).
- Problem‑solving mindset with passion for continuous improvement.
Benefits
- 30 days of leave per year plus 3 extra volunteering days for charitable work.
- Family‑friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance and mental wellbeing support.
- Employee Assistance Programme, career development and counselling.
- Generous parental leave offerings.
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