Executive Head of Communications, Marketing and Campaigns

War Child UK is at a pivotal moment. As more children than ever are growing up affected by conflict, the need for their work has never been greater, and neither has the importance of connecting with the world and their key audiences in bold, relevant and meaningful ways.

As they begin a new five‑year strategy, introduce a refreshed brand and strengthen their ambition to reach more children impacted by war, we are seeking an outstanding Executive Head of Communications, Marketing and Campaigns to help lead this next chapter.

This is a rare opportunity to shape how War Child UK shows up in the world, bringing together their vital purpose, distinctive voice and creativity in ways that truly resonate. You’ll join a team driven by ideas, collaboration and action, united by a deep commitment to the children, communities and partners they serve.

From stand‑out cultural moments to ambitious advocacy campaigns and urgent emergency communications responding to some of the world’s most severe crises affecting children, you’ll lead a team producing powerful communications that cut through, connect with audiences and inspire action.

Executive Head of Communications, Marketing and Campaigns

War Child UK

Circa £75,000 per annum

London (Hybrid and flexible working policy)

Reporting to the Director of Fundraising and Engagement, this is a pivotal new role at a defining moment for the organisation, as War Child UK launches a new strategy and refreshed brand.

You will lead a team of experts across marketing, communications, digital, press, content and advocacy, shaping how War Child UK engages supporters, partners and decision‑makers. You will oversee the delivery of high‑impact campaigns and communications on the worst crises affecting children and across a portfolio of bold music, art, gaming and corporate partnerships and events.

You will develop an audience‑led communications, brand and marketing strategy that drives engagement, income and influence, ensuring campaigns and advocacy are fully integrated and mutually reinforcing.

This role combines creativity with strategic judgement, providing senior leadership on external positioning and reputational risk and crisis communications advisory – and shaping how War Child UK shows up in the world, while enabling a motivated, ambitious team to perform at its best.

About you

We are looking for an experienced, hands‑on leader with:

• Strategic communications leader with a proven track record of delivering integrated, audience‑first communications and marketing strategies that drive engagement, income and influence in complex, fast‑moving environments.
• Expert in narrative, brand and advocacy, with strong experience shaping external positioning, leading high‑impact campaigns, and using communications to advance political advocacy and public change.
• Insight‑led and externally focused, skilled in using audience insight, data and cultural, media and political trends to inform strategy, prioritisation and decision‑making.
• Credible senior adviser and collaborator, with strong influencing skills, experience advising leadership on external positioning and reputational risk, and the ability to build effective relationships across teams and with external partners.
• Motivational leader and executor, able to build and manage high‑performing teams, deliver high‑quality content and campaigns, balance creativity with discipline, protect workload and wellbeing and uphold best practice in EDI, safeguarding and ethics.

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