Area Sales Manager
Territory: East, South East & Central England
Company: Mawsley Machinery (Part of the Manitou Group)
About the Role
Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field‑based role, you’ll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You’ll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.
What You’ll Be Doing
Sales & Business Development
- Plan and deliver a structured sales strategy for your area.
- Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
- Meet with key decision makers to understand their requirements and offer tailored solutions.
- Secure orders in line with targets and maintain healthy profit margins.
- Work alongside our finance partners to provide tailored funding solutions to customers.
- Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
- Keep up to date with market trends, competitor activity, and pricing shifts.
Customer Relationship Management
- Build and maintain strong, long term customer relationships.
- Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
- Be the key point of contact for enquiries, pricing, and after sales support.
- Provide detailed product knowledge and technical advice to customers.
Sales Admin & Reporting
- Manage your sales pipeline and update activity through our CRM.
- Provide regular updates, territory performance reports, and forecasts.
- Assist with credit control and help ensure timely payments from customers.
Team Collaboration
- Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
- Coordinate with marketing on events, promotions, and lead generation campaigns.
What We’re Looking For
- Proven track record in capital equipment sales within the construction and/or powered access sectors.
- Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
- Confident communicator with strong negotiation and relationship building skills.
- Well organised, proactive, and results driven.
- Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
- Full UK driving licence.
What We Offer
- Competitive salary with uncapped commission structure.
- Company vehicle and credit card for business expenses.
- Company life insurance scheme
- Training, product support and long-term career growth.
Contact
Send your CV and a brief cover letter to leon.geoghegan@mawsley.com
Location
United Kingdom – Northampton
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