Area Sales Manager

Company: Cole & Yates Recruitment Ltd
Apply for the Area Sales Manager
Location: West Yorkshire
Job Description:

We are recruiting for an Area Sales Manager on behalf of a market leading surfacing company who will be working closely with clients in the sports, local authority and play sectors to further develop business across the North of England.

On offer is a salary of between £38,000 and £45,000, a bonus scheme, company car, 23 days holiday and enrolment into the company pension scheme.

Responsibilities

  • Take responsibility for existing account management and new business development across the North by developing a business plan for growth to meet and exceed targets within your area.
  • Support a network of Surfacing Contractors with their business development activities and look to expand the number of Surfacing Contractors to meet business demands.
  • Promote the company, their surfacing range and solutions to Sports Clubs and Communities, Local Authorities and Play Equipment Companies.
  • Access and pursue current and upcoming projects where there is an opportunity to quote for supply of surfacing.
  • Act as the surfacing expert for your clients, able to advise on surface solutions for Sports Clubs and Communities, Local Authorities, Play Equipment Companies, Sports Contractors, Architects and Consultants.

Requirements

  • Proven experience in consultative, solution or technical sales, ideally from within the outdoor play, landscaping, surfacing, play equipment sectors or having knowledge of developing business with contractors by working for hire companies, builders merchants, electrical wholesalers, trade counters, building or landscaping supply companies/merchants.
  • Excellent communication and presentation skills with the ability to deliver solutions that are tailored to client needs.
  • Ability to gather, organise and enter all relevant client data onto their CRM system accurately.
  • Ability to attend industry events and networking opportunities.
  • Ability to monitor trends and competitor activity to identify new opportunities for growth and share these with the wider team.
  • Ability to work independently and be happy to travel across the North to meet clients and attend site visits.

Benefits

  • An annual salary of up to £45,000.00
  • A bonus scheme linked to sales achieved.
  • 23 days holiday plus Bank Holidays.
  • A company car.
  • A company pension scheme.
  • Initial and ongoing training on surfacing product range including related sports / play usage and the best approach to their customer base.

Counties this role covers currently include Derbyshire, Cheshire, Greater Manchester, Yorkshire, Lincolnshire, Lancashire, County Durham, Northumberland, Westmorland, Cumbria.

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Posted: May 10th, 2026