Business Development Manager

Business Development Manager

Any UK Office

Role Overview

At Pinsent Masons, we bring together the best people to get the job done. We’re naturally curious, constantly learning, listening, and growing. You’ll be joining an award‑winning and commercially minded team where you’ll work with leading experts, form meaningful relationships and make a difference. You’ll have the opportunity to be involved in varied and challenging work and work in an open and supportive environment to deliver outstanding results.

We are recruiting a Business Development Manager for our Vario global alternative legal services practice (ALSP). This role will lead the design and delivery of high‑impact marketing and business development activity that builds brand visibility, client engagement and pipeline growth across Vario’s Managed Legal Services, Consulting, Flexible Services and CoSec offerings. The position is pivotal in driving sustainable revenue growth, enhancing client relationships and positioning Vario as the market leader. The incumbent will lead the marketing team to build profile, nurture networks and generate qualified opportunities, and community engagement.

Responsibilities include identifying opportunities, providing business intelligence on key competitors, ensuring promotion of our people, products and services in key markets, managing campaign activity across web, social media, events and communications such as client‑facing thought leadership, brochures, guides and internal promotional materials. You will work with senior stakeholders to support growth through execution of marketing and communications plans that enhance profile and win mandates for the relevant service lines. You will be responsible for campaign activity across channels, develop ABM strategies to penetrate and expand key client accounts, and conduct market research and provide business intelligence.

Qualifications

• Significant experience in a business development and/or marketing role within a professional services or partnership environment – ideally in an established alternative legal services (ALSP) or legal consulting.
• Proven delivery of integrated marketing campaigns, thought leadership and events linked to revenue growth, client engagement and building brand awareness.
• Experience working closely with senior stakeholders to support growth through execution of marketing and communications plans.
• Strong experience designing and implementing Account‑Based Marketing (ABM) strategies to penetrate and expand key client accounts.
• Proven ability to conduct market research and provide business intelligence on key ALSP competitors and trends.
• Highly organized and resilient, with a disciplined and data‑driven approach to activity planning and forecasting.
• Strong experience managing and developing marketing collateral, content and campaigns across multiple channels.
• Experience enhancing an already effective and well‑established team, taking a high‑performing team to the next level.

Our standard working hours are 9:30am–5:30pm, with a 3‑day in office, 2‑day from home model; we consider flexible working requests.

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