Job Title: On Trade - Regional Business Development Manager
Location: South West (Bristol)
Contract: Field based, permanent
Reports to: National Account Manager
About the Role
AG Barr is a leading beverage company of 850 employees with a proud heritage of more than 150 years. The Regional Business Development Manager will drive new and existing distribution of AG Barr products across key regional accounts in the South West.
Responsibilities
- Commercial Growth & Strategy: own KPI performance, develop joint business plans, identify and secure new stockists, negotiate commercial terms.
- Operational Execution & Forecasting: manage end‑to‑end stock supply chain, execute promotional campaigns, oversee budgets, employ insight‑led selling.
- Relationship & Communication: build partnerships with buyers, marketing teams and stakeholders; handle administrative duties, internal communications and account reviews.
Qualifications
- Significant experience in FMCG or strategic sales, preferably key account management.
- Direct experience within the UK On‑Trade drinks industry (spirits, beer, wine, soft drinks) is preferred.
- Proven track record of meeting or exceeding challenging sales targets with a focus on new business.
- Excellent IT skills – Google Suite, Excel, PowerPoint, Word; ability to learn new packages such as Cognos, IRI/Kantar, DeMantra.
- Comfortable working with sales data and managing a budget.
- Highly organised and able to communicate effectively with external and internal stakeholders.
Behaviours
- Being Honest
- Accountable
- Connected
- Brave
Benefits
- Competitive salary
- Annual bonus linked to business and individual performance
- Defined contribution pension
- Flexible holiday and trading
- Flexible cash pot
- Healthcare coverage
- Cash plan and flexible benefits, e.g., discounts & cashback, gym memberships, technology purchase allowance, etc.
- Free AG Barr products during the working day
- Annual salary review
- Ongoing professional development and access to learning programmes
Equality Statement
We are an equal opportunities employer and are happy to discuss reasonable adjustments for successful candidates with a disability, health or mental health condition.
How to Apply
Please submit your application directly via the careers platform. Speculative CVs from agencies will not be accepted.
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