Area Manager (Jewellery)

Placed by Leon has been mandated by a well-established jewellery brand to appoint an Area Manager to lead a portfolio of stores across London/South.

This is a key leadership role at an important point in the brand’s journey, with new senior leadership in place and a clear focus on strengthening standards, developing Store Manager capability, and creating greater consistency across the retail estate. The culture is genuinely caring and supportive, but there is now a strong desire to elevate performance, sharpen accountability, and bring more structure and energy into the day-to-day rhythm of the stores.

The Role:

Reporting into senior leadership, the successful individual will take responsibility for the performance, operational standards, and leadership development of multiple stores across the region. The role will involve regular travel across the estate and close collaboration with central teams to ensure consistent delivery of brand standards and commercial performance.

Key responsibilities include:

• Leading, coaching and developing Store Managers across the region
• Driving sales performance, productivity, and operational consistency
• Ensuring strong execution of brand standards, visual merchandising, and client experience
• Monitoring KPIs and implementing clear action plans to address performance gaps
• Supporting recruitment, onboarding, and succession planning across the region
• Conducting regular store visits, performance reviews, and leadership coaching
• Maintaining high standards of compliance, operational discipline, and team engagement

What they are really looking for:

This role requires a confident and visible leader who is comfortable setting expectations and holding teams accountable, while still protecting the supportive and people-focused culture that already exists. The successful individual will bring clarity, structure, and consistency to the region and will enjoy developing managers, strengthening behaviours, and raising standards in a constructive and respectful way.

You will likely be someone who:

• Has previous multi-site leadership experience
• Is commercially strong and performance-driven
• Leads with clarity, structure, and consistency
• Is confident in having direct conversations when standards are not met
• Enjoys developing people and building capability
• Brings energy, discipline, and strong leadership presence

Level & Title

The business is open to considering both Area Manager and Regional Manager profiles. The final title, scope, and package will be aligned with the successful individual's seniority and experience.

The package includes bonus and benefits.