Business Development Manager

Role: Business Development Manager

Location: North of Scotland (Aberdeen/Dundee/Inverness)

ABOUT US

STV is Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than 70% of Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. STV has expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station – which launched at the start of 2026.

From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, BBC police drama Blue Lights and Sky’s Amadeus, as well entertainment formats like Catchphrase and Bridge of Lies.

STV Commercial is proud to be part of the business community in Scotland and is committed to helping our clients grow through the powerful reach of STV, STV Player and STV Radio. We are focused on driving the Scottish economy through advertising and marketing solutions that deliver effective campaigns, return on investment and enable brands to realise their growth ambitions. 

THE ROLE 

As Business Development Manager you will be adept at building relationships with clients and businesses to maximise the effectiveness of their marketing. You will be responsible for driving a new business portfolio and generating advertising revenue across all platforms including STV, STV Player and STV Radio. This role is ideal for an experienced sales professional based in the North of Scotland and within commuting distance of either Aberdeen, Inverness or Dundee.

KEY RESPONSIBILITIES 

• Develop and execute sales strategies to exceed revenue targets.
• Work with businesses to identify, understand and build solutions based on their marketing objectives.
• Identify and secure new business, ensuring a high level of client retention.
• Efficiently manage workload, displaying a high degree of collaboration and initiative specifically in

relation to individual portfolio management.

• Provide exceptional service to clients by understanding their business needs and recommending stand-out media campaigns.
• Negotiate deals, campaign terms and annual contracts. 
• Prepare and build multi-platform innovative solutions for clients across TV, Online and Radio.
• Work with creative and marketing teams to design effective campaigns.
• Understand the unique strengths of STV’s platforms and how they deliver results.
• Maintain long term client relationships built on trust and understanding client needs.
• Confidently develop and grow a portfolio of clients through strategic outreach and relationship building.
• Maintain up to date knowledge of media industry trends and audience insights.
• Manage and update CRM system daily, providing accurate timely data for forecasting purposes.
• Accurately forecast revenue for reporting purposes.
• Act as a positive brand ambassador for STV at all times. 
• Assist in any other aspect of the work of the Company as reasonably required.

SKILLS AND EXPERIENCE 

• A minimum of 3 years working as a senior sales professional in a direct sales environment is essential.
• A detailed knowledge and understanding of advertising trading within the Scottish marketplace.
• Highly motivated with a proven track record of winning new business and developing long term commercial relationships with key clients and businesses. 
• Demonstrable experience in planning and executing innovative campaigns that deliver results for clients.
• Proven track record of understanding client needs and building campaigns that are commercially viable.
• Highly motivated with a proven track record of generating revenue and exceeding targets.
• Attention to detail and a high level of accuracy in all aspects of work output.
• Excellent listening, presentation and communication skills. 
• A full clean driving license is essential.

JOIN US 

If you have a demonstrable track record of delivery in a related role, we would love to hear from you.  

To apply please send a covering letter and full CV to hr@stv.tv. Due to the high volume of applications anticipated for this position, only those candidates shortlisted for interview will receive further contact. 

Closing date:  Wednesday 20 May 2026 (early applications are encouraged) 

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role. Please let us know if you have any access requirements to support your application by emailing hr@stv.tv.