Our client is a retail/ecommerce brand with a nationwide presence is expanding its digital capability and looking for a skilled Digital Analytics Manager to lead insight generation across its web and mobile platforms. Serving millions of customers, the business is undergoing a digital transformation and needs a data-savvy individual to help shape smarter decision-making across teams.
Role & Responsibilities:
- Develop and own the digital analytics roadmap for both web and app environments
- Define key performance indicators (KPIs) and create dashboards to monitor user journeys, engagement, and conversion metrics
- Oversee the setup and optimisation of tracking using leading analytics tools like GA4 and GTM
- Translate complex datasets into clear, actionable insights for marketing, product, and user experience teams
- Partner with tech teams to ensure robust tracking and data quality across platforms
- Support testing and experimentation frameworks (e.g. A/B testing) and work on campaign attribution initiatives
- Enable internal stakeholders to make informed, data-led choices
Ideal Candidate:
- Hands-on experience with GA4 and Google Tag Manager implementation
- Confident working with large datasets; experience with cloud-based analytics tools such as BigQuery is valuable
- Comfortable presenting data findings to both technical and non-technical audiences
- Understands digital marketing performance metrics across channels like search, paid media, and social
- Familiar with visualisation tools (e.g., Power BI, Looker Studio)
- Practical knowledge of SQL is a strong plus
Benefits:
- Pension contributions up to 8%
- Staff discounts across product ranges
- Enhanced policies for long-term service and leave
- Cycle-to-work scheme
- Flexible hybrid working options