What you’ll be doing
You'll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK.
Role is hybrid and based 3 days a week in our London, Newcastle or Winnersh offices.
- Partner with Product to set the 3–5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
- Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
- Lead customer research and insight generation to inform roadmap and proposition development.
- Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
- Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Lead PMM launch strategies end‑to‑end, partnering with Product and R2R to deliver on time and to plan.
- Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Translate market insight into thought leadership for content and external presentations.
- Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Lead, coach and develop a high‑performing PMM team, driving engagement, capability and performance.
- Champion a high‑performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
About you
You’re a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique, and you know how to translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight.
You'll bring around 10+ years’ experience in product marketing, SaaS, and financial software. You’re confident developing go‑to‑market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI‑driven marketing is a big plus, as is a curious, innovative mindset that’s always looking for what’s next.
Benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental, and vision coverage
- Work away scheme for up to 10 weeks a year
- On‑going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Equal Employment Opportunity
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
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