Analytics, Senior Manager

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Analytics, Senior Manager - Government

Role Summary and Impact

Join an award‑winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning is constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real‑world impact – the kind you can point to with pride.

Position Overview

The Analytics Senior Manager, Government will play a crucial role in the dedicated analytics team supporting the UK Government account. This position is responsible for leading the implementation of comprehensive measurement strategies, translating complex client briefs into appropriate analytical methodologies, and driving the development of campaign measurement and KPI frameworks. The Senior Manager will coordinate analytical efforts, ensure consistency in approach across various initiatives, and actively contribute to identifying strategic insights that drive effective communication and behaviour change for government clients. This role requires a blend of hands‑on analytical expertise, client engagement, and mentorship of junior team members.

Client Leadership

• Act as a key analytical partner, translating complex UK Government client briefs into appropriate and actionable measurement methodologies.
• Lead dialogues with clients and internal agency teams, leveraging expert knowledge of research methodologies and consumer trends to guide best practices.
• Ensure that measurement and effectiveness are integrated as core considerations at all stages of the planning process for government campaigns, from strategy development through to activation.

Strategic Measurement & Delivery

• Lead the development of campaign measurement and KPI frameworks, ensuring clear expectations of what ‘good’ looks like for government initiatives.
• Be responsible for identifying and recommending the most appropriate measurement methodologies for UK Government client briefs, including predictive modelling, survey measurement, digital attribution, attention, and reach measurement.
• Conduct regular measurement audits of the UK Government's current capabilities, prioritising and recommending improvements to measurement setups based on effort vs. return.
• Take ownership of client learning agendas, distilling the complexity of multiple research studies into clear campaign performance themes.
• Clearly articulate the narrative from research/effectiveness studies – identifying what is working, what isn’t working, and what should be done in the future to improve campaign performance.
• Collaborate with planning and activation teams to ensure learnings from previous analysis are fed back into future planning cycles.
• Contribute to target setting and forecasting for future campaign performance based on an understanding of historic performance trends/analysis.
• Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.

Commercial Growth & Innovation

• Proactively identify and explore innovative third‑party methodologies and data sets that can enhance our understanding of UK Government campaign effectiveness.
• Contribute to building business cases for incremental investment in advanced effectiveness solutions.
• Participate in relevant industry bodies and attend training and events to stay at the forefront of industry best practices.

Team Leadership & Development

• Manage and mentor junior team members on a day‑to‑day basis, fostering their development and growth within the team.
• Contribute to thought leadership pieces promoting excellence in insight and audience understanding within WPP Media and the wider industry.

Skills and Experience Required

• Strong analytical background.
• Proven experience in marketing effectiveness, media measurement, and advanced analytics, preferably within an agency or consultancy environment.
• Excellent knowledge of key measurement methodologies including marketing mix modelling, qualitative & quantitative research, and digital attribution.
• Strong commercial acumen with the skills to drive efficiencies and contribute to revenue.
• Proficiency in advanced Excel for data analysis and manipulation.
• Strong working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov Profiles, and YouGov BrandIndex is preferred, but not essential.
• Experience with budget and resource management for analytical projects.
• Exceptional communication and presentation skills, with the ability to distil complex data into clear, concise, and compelling narratives for diverse audiences, including senior government stakeholders.
• Demonstrated ability to develop and drive strategic thought based on data.
• Familiarity with data governance, privacy regulations (e.g., GDPR), and ethical considerations relevant to public sector data usage in the UK.
• Experience with measurement of behaviour change would be beneficial.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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