Commercial Finance Manager - Revenue

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK – Commercial Finance Manager – Revenue (Chiswick, London)

At BAT, we’re transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, we’re looking for passionate, creative, and ambitious talent ready to Be the Change.

As Commercial Finance Manager – Revenue, you will play a critical role in shaping and overseeing pricing and revenue management strategies across Western Europe.

You will act as a trusted business partner to commercial and finance leaders, providing strategic financial insight, challenging decision-making, and supporting sustainable growth and profitability across multiple markets and product categories.

This role offers a unique opportunity to influence regional strategy, drive commercial performance, and contribute to BAT’s transformation journey within a dynamic and fast-paced environment.

Your key responsibilities will include:

• Supporting and challenging pricing and excise strategies across Western Europe markets
• Driving sustainable pricing strategies across traditional and new category portfolios
• Providing commercial and financial insights to support business performance and strategic decision‑making
• Partnering with regional and end‑market stakeholders to ensure alignment with Area commercial and financial objectives
• Overseeing pricing governance and supporting compliance with global guidelines and frameworks
• Leading competitor analysis activities and monitoring market dynamics to identify risks and opportunities
• Supporting the tracking and analysis of commercial and financial KPIs to drive performance improvement
• Contributing to a high‑performance team culture through collaboration, stakeholder engagement, and continuous improvement

What are we looking for?

• Extensive experience in Finance, Commercial Finance, or Consulting, ideally within an FMCG environment
• Strong commercial acumen and understanding of FMCG market dynamics
• Experience supporting pricing, revenue management, or commercial strategy activities
• Strong analytical and financial modelling capabilities, with the ability to translate data into actionable insights
• Excellent stakeholder management, communication, and influencing skills
• Ability to navigate ambiguity and operate effectively in a fast‑changing environment
• Proactive and solution‑oriented mindset, with the confidence to challenge existing ways of working and introduce new ideas

It would be a plus if you also have:

• Professional finance qualifications such as CIMA, ACCA, or equivalent
• Experience in financial planning, pricing governance, or commercial performance analysis
• Experience leading or influencing cross‑functional teams in a matrix organisation

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re‑enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.

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