Business Development Manager - West London

Job Title

Business Development Manager

Function

Commercial - Sales

Location

Field Based (On Trade) - West London

Job Level (Internal Reference Only)

3

Contract

Full Time / Permanent - 35 Hours per week

Salary

£29,000 - £33,000 pa + 15% STIP Bonus, Car Allowance £5,400 pa/£450 pcm, £3,000 London weighting (dependent upon location).

Reports to

London On Trade Sales Manager

Application Closing Date

Friday 22nd May 2026

Company

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi‑award‑winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand‑out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the Opportunity Looks Like

As Business Development Manager – West London, you will be responsible for developing, managing and growing our On‑Trade presence across a defined territory through strong execution, trusted relationships and impactful brand building.

The role is field‑based, with at least 80% of time spent in trade, managing a call file across Independent Free Trade, Multiple Site Operators and a small number of specialist retail customers. You will be expected to live within commutable distance of your customer base.

The primary brand focus is The Dalmore, supported by Jura and Fettercairn, ensuring our brands are present, visible and activated in the right outlets, for the right consumers and occasions.

A key measure of success in this role is the ability to drive standout The Dalmore visibility, with a strong focus on delivering high‑quality 3‑SKU Dalmore billboards across the territory through energy, persistence and excellent customer partnerships.

Responsibilities

• Driving sustainable distribution growth.
• Creating impactful, premium brand presence in outlet.
• Building strong customer and partner relationships.
• Delivering visible, memorable activations with commercial outcomes.
• Acting as an authentic and knowledgeable ambassador for our brands.
• Manage a defined call file of approximately 150 On‑Trade outlets across West London.
• Plan and execute effective journey plans, typically 4 weeks in advance.
• Use reporting tools and insight to prioritise opportunities, with a clear focus on premium visibility wins.
• Drive distribution of The Dalmore as the priority brand, supported by Jura and Fettercairn.
• Proactively deliver 3‑SKU Dalmore billboard displays across the territory, identifying the right outlets, occasions and partners to maximise impact.
• Act as a brand ambassador through engaging tastings, education and training where appropriate.
• Manage activation activity within agreed budgets, ensuring efficient use of resources and maximum brand impact.
• Support accurate forecasting through disciplined account planning and execution.

Skills and Experience

For this role we're looking for:

• Sales experience within FMCG, hospitality or the drinks industry is advantageous but not essential.
• A strong interest in premium spirits, luxury brands and the On‑Trade environment.
• High personal energy with a strong drive to deliver visible results.
• Confident, engaging and persuasive communicator.
• A consultative, solutions‑led selling approach.
• Tenacious and resilient, with the ability to push for premium space and visibility.
• Comfortable working autonomously in a field‑based role.
• Commercially aware with a desire to learn and improve continuously.
• Confident using social media and understanding its relevance in driving On‑Trade visibility.

Benefits

We offer a competitive salary, bonus package, car allowance, London weighting, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.

Our Rewards & Benefits page has further information.

Additional Notes

Please note this is not a managerial role, this is a sales role for an individual looking to move or grow their career within the drinks space.

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