The Senior Manager, Hotel Level Content Operations EMEA will be responsible for enabling Hilton hotels in EMEA to reach optimal online presence and visibility to drive performance. The Senior Manager will be responsible for outlining and overseeing content operations across multi-channel, mid funnel advertising activities as well as other online channels (both owned and 3rd party).
The role requires the right mix of creative excellence, media channel understanding and process-based governance to ensure solutions are driving performance and that the entire EMEA portfolio can be supported. In addition to overseeing complex project delivery, the Senior Manager will also need to work with both internal and external partners, commercial stakeholders and the wider Marketing and Loyalty organisation.
What will I be doing?
- Find opportunities to scale individual hotel content solutions to the whole portfolio and in turn drive performance for the region.
- Assess and launch new tech into the related processes and team to gain efficiencies and new capabilities.
- Ongoing strategic development of our mid funnel creative asset production, including direct agency and Team Member management.
- Orchestrate the complex and reoccurring creative delivery of our primary multi-channel, mid funnel performance marketing programme.
- Help to ensure website governance and best practice retailing principles related to hotel level content – typically involving specialized technology, tools and capabilities.
- Ability to orchestrate and oversee ongoing testing, performance analysis & application of key learnings.
- Work collaboratively across other teams within the business to ensure that regional and hotel content needs are catered for and that all teams remain in sync.
- Performance / storytelling of hotel level content impact across multiple initiatives. Including not only understanding available reporting metrics but also repackaging these insights for different audiences and stakeholders.
Direct Reports
- Three management level team members
What are we looking for?
- Creative asset production experience, particularly involving multi-channel delivery, with an eye for creative effectiveness. Ideally from an agency environment or having overseen an agency with this type of remit.
- Strong project and people management experience, involving agency oversight and cross functional project teams.
- Effective communication and presentation skills.
- Exceptionally high standards of quality in personal work outputs.
- Excellent time management skills and tools.
- Problem-solving skills and judgement capability.
- eCommerce/digital and social marketing and advertising experience with proven ability to analyse complex and multi channel performance data.
- Innate understanding of digital marketing, social media and advertising channels as well as their core creative principles, ideally coming from an agency environment.
- Ability to analyse performance data and agree key creative and media optimisations.
- Proficient in MSOffice Suite—strong Excel and PowerPoint skills.
Preferred Qualifications
- Education: BA/BS/Bachelor's Degree or equivalent or experience in lieu thereof.
- Creative, design or media agency experience is preferred.
- Previous experience with Project Management or Digital Workflow tools (e.g., Formstack, Airtable).
- Previous experience with Performance Analytics Platforms i.e. Ads Manager, Power Bi, Adobe Analytics or similar.
- Previous experience with advanced Excel and / or Excel Data Model.
Work Locations
Hilton - Regional Headquarters - Europe
Schedule
Full-time
Brand
Hilton Corporate
Shift
Day Job
Job
Online Marketing
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