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Our Role
We're looking for a commercially driven Senior Online Marketing Manager to lead performance marketing at The White Company, overseeing £8m in digital investment across a multi-category, premium retail business.
This is a high-impact role focused on profitable customer growth across the full funnel - from acquisition to retention and reactivation - while balancing brand and performance across channels.
What you'll be doing
- Own and deliver a data-led, full-funnel performance marketing strategy across paid social, paid search, SEO (including AI-driven search evolution) and affiliates
- Develop and manage media plans, budgets and forecasts, ensuring delivery against revenue, order and customer targets
- Define and apply CPO/allowable models, using LTV and MMM insights to optimise investment decisions and channel mix
- Build and evolve unit economics and commercial models to assess profitability of campaigns, promotions and discount strategies
- Take accountability for performance KPIs, continuously optimising spend based on ROI, attribution and incrementality insights
- Optimise investment across acquisition, retention and reactivation, ensuring the right balance of spend across the customer funnel
- Establish and evolve robust technical setups and data flows to enable cross-channel and cross-funnel targeting, measurement and optimisation
- Drive channel excellence across Meta, Google, SEO and affiliates, while identifying new opportunities across emerging platforms and markets
- Lead performance analysis, reporting and forecasting, translating data into clear, actionable insights for senior stakeholders
- Own a structured testing roadmap, embedding a test-and-learn culture to unlock efficiencies and scalable growth
- Lead and develop a high-performing team, while managing third-party agency partners to deliver best-in-class execution
- Collaborate with CRM, Brand, Ecommerce and Retail teams to align marketing investment with wider business priorities
What skills & experience you'll need
Traits
- Highly commercial, analytical, and data-driven.
- Proactive and results-oriented with a growth mindset.
- Strong leadership and team development skills.
- Excellent communication and collaboration abilities.
- Adaptable, organised, and detail-focused, with the ability to thrive in a fast-paced, dynamic environment.
Experience
- 7+ years' marketing experience in Direct-to-Consumer or Ecommerce retail, managing large-scale performance marketing budgets (£5m-£10m+).
- Proven success leading digital performance strategies across paid social, paid search, affiliates, and SEO.
- Strong understanding of CPA and allowable models, customer targeting, lifetime value (LTV), and profitability.
- Experience running Meta and Google campaigns in-house and managing agency partners effectively.
- Background in multi-category, own-brand retail preferred.
- Familiarity with founder-led or premium brand environments advantageous.
Capabilities
- Advanced analytical and numerical capability, with proficiency in advertising platforms (Meta, Google Ads, Pinterest, TikTok, Affiliate networks) and key reporting systems and tools (Power BI, Excel, Adobe Analytics)
- Ability to generate actionable insights and strategic recommendations from data.
- Experience designing and executing structured testing and optimisation frameworks.
- Expertise in forecasting and budget management to align marketing investment with business outcomes.
- Ability to collaborate effectively across Digital, Brand, and Retail functions to deliver cohesive customer growth strategies.
- Ability to present clear, data-backed recommendations that build stakeholder confidence in marketing performance, budget allocation, and commercial decision-making.
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount - Up to 50% discount and access to Sample Sales
- Holiday - 25 days, increasing to 28 days over 3yrs service
- Holiday Buy - opportunity to buy up to 5 days holiday (dependent on contract)
- Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
- 20% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
- White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development - We offer structured support from our own in-house Learning and Development Hub
- Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
- Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
- Life Assurance
Additional Benefits
- Fruit basket daily
- Tea and coffee provided
- Working from Home - option to work from home on Mondays and Fridays
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do
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