Global Head of Syndicated Products - Audience Measurement

Global Head of Syndicated Products - Audience Measurement

Ipsos is seeking a visionary and strategic leader to serve as the Global Head of Syndicated Products. As the Global Product Owner, you will be primarily responsible for helping to shape the long‑term vision and strategic roadmap for our syndicated offers. This is a high‑impact leadership role responsible for the growth, and evolution of our entire syndicated product portfolio. As a "builder" and a "strategist," you will turn commercial white spaces into monetizable data products. You will lead through influence in a matrix environment, ensuring that our syndicated offers meet the changing needs of media owners, agencies, and global brands.

What is in it for you?

This opportunity provides you with a platform to:

• You will play a pivotal role in setting a Product Portfolio Strategy & Vision
• Drive growth opportunities across Ipsos – commercial growth and P&L influence
• Lead and inspire indirect teams across Research, Operations, Sales, and Marketing to execute the product roadmap effectively.
• Act as the primary global advocate for Ipsos’s syndicated capabilities

The Role…

This role sits in Ipsos’ global audience measurement within syndicated services.

Ipsos Global Influentials (IGI) is the comprehensive survey to understand the motivations and desires of decision‑makers, big spenders and trendsetters who shape the world.

Targeting adults in households in the top 20% of income and business leaders in 40+ markets, IGI tracks media usage, wealth, business decisions, personal spending, and attitudes across various product categories.

Continuous tracking enables you to grasp and react to the moments that matter. From understanding life changes to emerging global trends, IGI provides a rich, agile and actionable solution that enables you to convince hard‑to‑reach audiences on why they need your brand.

Key Responsibilities:

• Provide strategic guidance and oversight for existing syndicated offers (IGI, GameTrack, StatEx) ensuring their growth and product development in line with changing market needs
• Long‑Term Roadmap: Develop and articulate a compelling long‑term vision for the global syndicated business, ensuring all products align with the company’s broader business objectives.
• New Product Development (NPD): Lead the end‑to‑end process of identifying, packaging, and monetizing new data‑driven products to expand our market footprint.

Commercial Growth & P&L Influence

• Revenue Strategy: Partner with Global Commercial leads to manage and identify new clients to drive revenue growth across the portfolio.
• Matrix P&L Management: While not having direct P&L ownership, you will be responsible for the global commercial success of the products, influencing regional leaders to hit growth targets.
• Monetization & Activation: Innovate how independent datasets are used by media owners and brands for both insights and activation, ensuring maximum ROI for clients.

Matrix Leadership & Operations

• Cross‑Functional Orchestration: Lead and inspire indirect teams across Research, Operations, Sales, and Marketing to execute the product roadmap effectively.
• Stakeholder Management: Build and maintain strong relationships with senior leadership, internal country managers, and external industry partners.
• Product Evangelism: Act as the primary global advocate for Ipsos’s syndicated capabilities, communicating their value to technical teams and C‑suite executives alike.

About you:

This role requires a passionate visionary business leader.

We are seeking someone with:

• Expertise in Syndicated Data: Required experience in media/advertising and a mastery of how syndicated datasets are utilized by the industry.
• Mastery of Matrix Environments: Demonstrated ability to lead through influence rather than direct authority, fostering collaboration across diverse, global teams.
• Data‑Driven Decision Making: An analytical mindset capable of synthesizing complex research data and financial metrics into actionable business plans.
• Proven Strategic Builder: Extensive experience developing and executing successful business strategies, specifically in launching and scaling new products.
• Commercial & Financial Acumen: A deep understanding of business drivers, financial concepts, and the ability to capitalize on commercial opportunities in a global market.

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities.

We realise you may have commitments outside of work and will consider flexible working applications – please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success – a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as Level 2 Disability Confident Employer. We are dedicated to providing an inclusive and accessible recruitment process.

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