Head of Marketing (Interim) - Leading High Street Retailer | London
We’re looking for a highly experienced, commercially driven Head of Marketing (Director-level) to transform marketing into a faster, sharper, product-led engine—one that drives store performance, strengthens the brand and accelerates online growth.
This is a very senior, high-impact leadership role, operating at Director level, with full ownership of the end-to-end marketing agenda. From Own Brand storytelling and supplier-funded campaigns to brand, press, influencer activity and every customer touchpoint—you’ll set the pace, raise the bar and deliver measurable results.
The Opportunity
- Freelance (initial 9 months)
- Start ASAP
- London-based, 4-5 days per week in the office
- Managing a team of ~20
- Highly competitive salary and generous package
You’ll lead the shift to a product-first, store-first marketing model. You’ll bring cohesion to the brand, clarity to both marketing and commercial impact at pace.
What You’ll Be Doing
- Own the marketing strategy end-to-end, aligning tightly with trading priorities and the commercial calendar
- Build a product-led approach, with a strong focus on Own Brand development and storytelling
- Create powerful supplier partnerships, delivering cohesive, funded campaigns that replace fragmented activity
- Put stores at the heart of marketing, elevating windows, POS, in-store theatre and events to drive footfall and conversion
- Ensure digital supports store performance, creating a seamless, reinforcing customer journey
- Collaborate cross-functionally with Buying, Merchandising and Operations to deliver impactful campaigns
What We’re Looking For
- A senior marketing leader operating at Director level, with strong product marketing instincts and a commercial mindset
- MUST HAVE: Proven High Street retail experience - candidates without this will not be considered
- Proven experience in Own Brand and supplier-led marketing within retail
- Deep understanding of store-based retail and how marketing drives physical performance
- Comfortable working at pace—decisive, resilient and hands-on
- A natural leader who can influence, challenge and inspire at all levels, including senior stakeholders
- Highly analytical, detail-oriented and focused on ROI and performance metrics
- Strong communicator with excellent presentation and stakeholder management skills
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