We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
The Events Specialist plays a key role in supporting the planning, coordination, and execution of Norton’s events portfolio. This role requires strong event management skills, a passion for motorcycles, and an understanding of how product build maturity impacts launch phases. The Events Specialist must also bring a commercial mindset to manage budgets with a focus on ROI, the flexibility to travel and adapt to varying schedules, and the capability to deliver events internationally. Success in the role requires a process-oriented approach, close integration with legal and compliance requirements, and strong awareness of health and safety standards. All events should authentically showcase the Norton brand, engage our community, and deliver exceptional experiences aligned with Norton’s wider business goals.
Duties/Responsibilities
- Support the end-to-end planning and delivery of events, including product launches, community rides, trade shows, brand activations, and overseas events
- Coordinate all aspects of event logistics, including venue sourcing, supplier management, AV/production, travel arrangements, catering, and scheduling
- Manage global logistics requirements to ensure smooth international event execution, including shipping of motorcycles, parts, and equipment
- Ensure events authentically represent and showcase the Norton brand
- Understand the phases of product launch relative to build maturity to ensure events are planned and delivered appropriately
- Confidently ride motorcycles at events (e.g., community rides, press events, demo days) to represent the brand and provide authentic engagement
- Support budget management across events, balancing Capex and Opex considerations, with a focus on ROI and value delivery
- Collaborate with internal teams (design, product, communications, and legal) to ensure brand consistency, compliance, and risk management across all events
- Implement and follow process-driven approaches to ensure consistency, accountability, and efficiency in event delivery
- Ensure health and safety standards are prioritised and adhered to at all stages of event planning and execution
- Act as a key point of contact for suppliers, vendors, and participants during onsite delivery
- Assist with post-event analysis and reporting, capturing insights and ROI measures to improve future events
- Maintain and update event project plans, calendars, and documentation
Skills/Experience:
- 4 – 6 years’ experience in Automotive Events: event planning, coordination, or production, with proven experience delivering overseas events
- A Motorcycle Licence is preferred
- Strong understanding of automotive/motorcycle build phases (Concept to SOP) and ability to apply this knowledge to event planning around product launch maturity
- Demonstrated ability to manage global logistics requirements, including customs, freight, and international supplier coordination
- Familiarity with financial processes, including Capex vs. Opex, and proven ability to factor ROI into event budget planning and reporting
- Knowledge of legal and compliance requirements relevant to both domestic and international events, including contracts, insurance, permits, and cross-border regulations
- Excellent organisational skills with a process-oriented mindset and the ability to manage multiple complex events in a fast-paced environment
- Strong communication and stakeholder management skills
- Proficiency with Microsoft Office; experience with event management tools (e.g., Cvent, Eventbrite, Asana, or similar) a plus
- Basic understanding of Adobe Creative Suite to support the creation and adaptation of event materials
- Willingness to travel and adapt working hours to meet the needs of international and domestic events
- Understanding of health and safety protocols and ability to integrate them into event planning and execution
Rewards of working for Norton:
We Like To Take Care Of Our Nortoneers And We Think We Offer Some Pretty Decent Rewards. Here's What You'll Get When You Join The Team
- Competitive salary package that recognises your skills and experience
- 33 days holiday (inc. Bank Hols) to relax and recharge
- Generous pension scheme that sets you up for the future, with access to personalised advice.
- Private Medical Insurance and a Cash Back Programme to keep you feeling your best
- Life insurance (4x salary) because we've got your back no matter what
- FREE fruit, got to have your five-a-day!
- WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
- Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals
- Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
- A diverse and international team that brings together different perspectives, backgrounds, and experiences
- Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
- Want to go green? You can enjoy free electric bicycle hire
- Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS