Area Sales Executive

Area Sales Executive

We are currently recruiting for an Area Sales Executive on behalf of a well-established and growing UK supplier of specialist equipment. This is an excellent opportunity for a driven individual with a background in equipment sales, or someone looking to develop a career in capital equipment sales.

The successful candidate will be joining a supportive and high-performing sales team, with full training, mentorship, and development provided. The business is committed to investing in the right individual and offering long-term career progression.

The Role

The Area Sales Executive will be responsible for promoting and selling a range of specialist machinery and equipment across the UK, with a focus on designated product lines and regional coverage.

You will play a key role within the wider sales function, taking ownership of key accounts and contributing across the full sales cycle. While the role offers a high level of autonomy, you will report directly to the Sales Director and initially receive close support and mentoring to ensure a strong onboarding and development period.

There will be a balance of maintaining and growing existing customer relationships, alongside identifying and developing new business opportunities across untapped markets.

Training & Development

A structured training programme will be provided, combining both office and field-based learning. This will include:

• Product and application training
• Accompanied customer visits
• Supplier training and visits
• CRM system training
• Internal processes and sales reporting
• Defined projects, targets and objectives

Key Responsibilities

• Market research and new business development
• Telephone prospecting and outreach
• Customer visits and relationship management
• Regular client meetings and on-site engagement
• Achieving required levels of customer visits per week
• Managing time effectively to meet sales and profitability targets
• Organising and supporting customer trials, including delivery, installation, and training
• Sending product introductions and marketing literature
• Targeted email and direct mail campaigns with follow-up activity
• Liaising with suppliers on specific projects
• Using CRM systems to manage activity and pipeline
• Providing weekly and monthly sales reports and updates

The business is a long-established and respected UK supplier of specialist capital equipment, working with a wide range of established clients across multiple industries. They represent a portfolio of leading European manufacturers and are known for delivering high-quality equipment solutions and strong customer support.

Package

• Basic salary: £36,000
• On-target earnings (OTE): approx. £42,000
• Commission structure plus performance bonus
• Company car (initially pool car during probation, with review thereafter)
• Mobile phone and laptop for business use
• 25 days holiday including Christmas shutdown
• Office-based role in Stowmarket, with regular UK travel