Development Coach – AI Automation (Level 4)
Location: Remote-first (with occasional travel for team events or customer meetings)
Reports to: Performance Manager – Delivery
Contract: Full-time
About Apprentify
At Apprentify, we unlock talent and accelerate digital transformation through next-generation skills programmes. We partner with ambitious organisations across the UK to upskill and reskill people in digital, data, AI, cyber and tech professions.
Our purpose is clear: to create future-ready talent that drives measurable business impact. We combine expert coaching, real-world learning and innovative curriculum design to deliver education that transforms careers and organisations.
Purpose of the Role
The AI Automation Coach plays a central role in delivering an exceptional end‑to‑end learner experience for apprentices on automation-focused Level 4 programmes. Drawing on your industry expertise in workflow automation, AI-powered processes and low-code/no-code platforms, you will coach learners to develop the technical capability, problem‑solving mindset, and professional behaviours required to design, build and maintain robust automation solutions.
As a specialist coach, you will convert real-world automation experience into impactful coaching conversations, guided practice, and scenario-based learning. Your coaching will help apprentices build confidence in assessing use‑cases, designing safe and reliable automations, applying responsible AI principles, and implementing solutions that create real commercial value.
You will also collaborate closely with curriculum teams to refine and evolve programme content, ensuring alignment with industry best practice across automation lifecycle management, AI‑assisted workflows, integration patterns, and governance.
The ideal candidate will have hands‑on experience with automation technologies (e.g., Power Automate, Zapier, workflow orchestration tools), strong understanding of AI‑supported processes, and proven ability to coach and inspire diverse learners.
Key Responsibilities
- Create an inclusive, motivating and supportive coaching environment that enables apprentices to develop confidence and capability in AI‑assisted automation.
- Coach learners in identifying automation use cases, scoping solutions, defining boundaries, assumptions, risks, and success measures.
- Support apprentices in mapping and standardising processes (BPMN/UML), identifying exceptions, control points and opportunities to streamline workflows before automation.
- Guide learners through the automation solution lifecycle — from discovery to build, test, deployment, hypercare, and BAU — emphasising quality gates, documentation and governance.
- Coach learners in responsible AI, data protection and safe automation practices aligned with organisational and regulatory expectations.
- Provide personalised, constructive feedback on assignments, builds and runbooks within the Apprentify Virtual Learning Environment.
- Monitor learner progress, identify gaps, and tailor coaching sessions to strengthen technical skills across triggers, connectors, payloads, branching, monitoring, Application Lifecycle Management and integration patterns.
- Manage the full apprentice journey, ensuring timely intervention, pastoral support and clear milestone achievement.
- Maintain accurate tracking, reporting and quality assurance systems for coaching, assessment, compliance, and progress.
- Uphold Safeguarding and Prevent duties and ensure Health & Safety compliance.
- Role‑model high standards of ethical practice, professionalism and continuous improvement within AI and automation contexts.
Essential Skills & Experience
- Hands‑on experience designing and building workflow automations (e.g., Power Automate, Zapier, or similar).
- Strong understanding of automation principles: triggers, actions, connectors, error handling, conditions, variables, monitoring and integration patterns.
- Ability to explain complex technical concepts simply and translate them into practical, workplace‑ready actions.
- Knowledge of automation governance, change control, auditability and risk‑based controls.
- Understanding of responsible AI, GDPR, and safe digital practices.
- Confident in process mapping, solution documentation and runbook development.
- Strong coaching, communication, and facilitation skills (virtual and/or in‑person).
- Ability to use digital learning platforms confidently.
Desirable
- Experience delivering apprenticeships or structured training programmes.
- Familiarity with Power Platform (Power Apps, Dataverse, ALM), API testing with Postman, JSON transformation, or Power BI for automation reporting.
- Experience with agentic AI integrations or AI‑driven workflow enhancements.
- Relevant certifications (e.g., Microsoft Power Platform, AI, Automation).
- Understanding of Ofsted/ESFA requirements for apprenticeship delivery.
What High Performance Looks Like in this Role
At Apprentify, high performance is about delivering impact, driving innovation, and building a culture of excellence. In this role, high performance means:
- Outstanding Delivery: Consistently delivers high‑quality AI coaching sessions that apprentices and employers rate highly for clarity, relevance and hands‑on application to real workplace AI use cases. Sessions build confidence, digital capability and responsible practice in applied AI.
- Commercial Awareness: Demonstrates a strong ability to connect AI concepts—such as prompt engineering, automation, data literacy and AI‑supported decision making—to real‑world business needs, organisational impact, and commercial value.
- Innovation & Improvement: Actively enhances coaching approaches by integrating modern AI tools, emerging technologies and industry‑aligned best practice. Continuously evolves content and coaching methods to ensure the programme remains cutting‑edge, ethical and future‑ready.
- Collaboration & Influence: Works effectively with curriculum design, operations, employer partners, and fellow coaches to deliver a cohesive and impactful learning experience. Ensures alignment between learner development, programme design, and employer expectations for AI capability in the workplace.
- Results Orientation: Drives strong learner outcomes—ensuring apprentices make measurable progress, achieve milestones, and are fully prepared for End Point Assessment and real‑world AI adoption in their roles.
What We Offer
At Apprentify, we believe in rewarding our people for the value they bring. Benefits include:
- Competitive salary
- 25 days annual leave (plus bank holidays), increasing with length of service.
- Private medical insurance.
- Birthday Leave + Volunteer Day.
- Hybrid working with regular collaboration days in our Wilmslow HQ.
- Ongoing professional development and leadership support.
- A culture of high performance, innovation, and impact, where your contribution directly shapes Apprentify’s success.
- Enhanced family leave policies.
- Access to mental health and wellbeing support.
- Regular company-wide events and team socials.