Commercial Director - Personal Care
Bristol (Hybrid – minimum 2 days in office)
Competitive Salary & Wide Range of Benefits
Are you an ambitious commercial leader with deep FMCG retail experience and a passion for purpose‑driven growth? This is a rare opportunity to shape the next chapter of a pioneering, ethical consumer brand entering a major new phase of expansion.
This organisation is employee‑owned, BCorp certified, and has spent over 35 years leading the way in non-toxic, ethical personal care. Now, with a strong foundation in specialist retail & grocery and a growing global footprint, they’re investing in the future by building a modern commercial engine across retail, e‑commerce, and new channels - UK & Global.
They’re looking for a Commercial Director to take ownership of revenue, margin, and channel strategy, working directly with the CEO to turn ambition into a clear, deliverable commercial plan.
The Opportunity
Lead and grow the retail business:
- Lead and develop a UK/EU Business Development & Account Management team
- Align strategy with a senior commercial leader in North America
- Build strong relationships with key retail partners
- Lead major negotiations and secure new listings
- Identify and unlock new market and channel opportunities
Own commercial performance
- Set revenue targets and lead delivery
- Optimise pricing, margin, and trade spend in partnership with Finance
- Work with Operations to balance cost, supply, and profitability
- Use data to drive smart decisions on promotions and channel mix
Scale the e‑commerce channel
- Own e‑commerce performance and growth strategy
- Partner with Marketing to turn engagement into revenue
- Work with Digital to improve conversion, retention, and customer value
- Ensure e‑commerce becomes a meaningful, profitable channel
Set and drive strategy
- Work closely with the CEO to define where and how the business grows
- Build a focused commercial plan that aligns sales, marketing, ops, and finance
- Play a key role in shaping the next phase of the organisation
What You’ll Bring
- 8+ years UK FMCG Commercial leadership experience
- Proven track record of delivering revenue growth
- Strong understanding of pricing, margin management, and commercial levers
- Confidence leading customer negotiations and key accounts
- Exposure to e‑commerce / DTC and performance marketing
- A commercial, strategic mindset with the ability to switch between high‑level thinking and hands‑on execution
- A collaborative, empowering leadership style
Why This Role Matters
This is not just a sales role, it’s a pivotal position in the transformation of a respected, purpose‑led business. You’ll help:
- Shape how a mission‑driven brand grows
- Build a modern commercial engine across retail and e‑commerce
- Drive meaningful impact on revenue, profitability, and long‑term success
If you meet most of the criteria but not all, you’re encouraged to apply. The organisation is committed to building an inclusive environment where everyone can thrive.